{"id":9869,"date":"2020-11-30T07:05:42","date_gmt":"2020-11-30T05:05:42","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9869"},"modified":"2022-09-05T19:24:46","modified_gmt":"2022-09-05T17:24:46","slug":"why-do-sales-professionals-need-to-know-about-internal-business-factors","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/sales-blog\/why-do-sales-professionals-need-to-know-about-internal-business-factors\/","title":{"rendered":"Why Do Sales Professionals Need To Know Internal Business Factors?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/i-the_role_of_sales_and_marketing-c-7-l-1-e1606487354921.jpg\" class=\"attachment-full size-full\" alt=\"internal business factors\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/i-the_role_of_sales_and_marketing-c-7-l-1-e1606487354921.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/i-the_role_of_sales_and_marketing-c-7-l-1-e1606487354921-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The term \u2018internal business environment\u2019 refers to those aspects that organisations can control. This environment consists of factors within the company which impact the success and approach of operations.<\/p>\n<p>Owners as well as leaders do have a great influence over internal factors that affect a business. How they decide to handle these internal factors will have a major impact on the future of their companies.<\/p>\n<h2><strong>The Value System<\/strong><\/h2>\n<p>The term \u2018<a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-the-value-of-authentic-entrepreneurship\/\">value<\/a> system of an organisation\u2019 means the ethical beliefs that guide the organisation in achieving its mission and objective. The value system of a business also determines its behaviour towards its employees, customers in addition to the society at large.<\/p>\n<p>The value system that the promoters of a business hold has an important bearing on the choice of business as well as the adoption of business policies and practices.<\/p>\n<h2><strong>Mission And Objectives<\/strong><\/h2>\n<p>\u2018Mission\u2019 is defined as the overall purpose or reason for existence of the organisation which guides and influences its business decisions and economic activities. The choice of a business domain, the direction of its development, the choice of a business strategy and policies are all directed by the overall mission of the company.<\/p>\n<h2><strong>Organisational Structure<\/strong><\/h2>\n<p>The term \u2018organisational structure\u2019 refers to such aspects such as composition of board of directors, the number of independent directors as well as the extent of professional management and share-holding pattern. The kind of organisational structure has a significant influence over decision-making process in an organisation. The efficient working of a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-should-you-apply-vuca-to-your-business\/\">business<\/a> requires that its organisational structure should be conducive to quick decision-making. Delays in making decisions can cost a good deal.<\/p>\n<p>The board of directors is the top-most decision-making body in a business. It takes general policy decisions regarding the direction of the growth in addition to supervising its overall functioning. This means that the managerial capability of the board of directors is of crucial importance for the functioning of a business and for the achievement of its overall mission and objectives.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/338688078?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Human Resources<\/strong><\/h2>\n<p>The quality of employees (i.e. human resources) of a firm is an important factor in the internal environment of a firm. The success of a business depends &#8211; to a great extent &#8211; on the skills, capabilities, attitudes and commitment of its employees. Employees differ with regard to these characteristics.<\/p>\n<h2><strong>Internal Innovation<\/strong><\/h2>\n<p>A business needs innovation in order to keep pace with competitors. It is vital to get one step ahead of them. Innovation could come in the format of marketing. It could also be through:<\/p>\n<ul>\n<li>Promotional ideas in the marketing plan,<\/li>\n<li>Staff training, as well as<\/li>\n<li>Welfare<\/li>\n<\/ul>\n<p>Adopting new technology is the best way for you to keep up with technological advancements. In addition, a lack of innovation can pose a serious risk to a growing business as no innovation will cause a company to stay stagnant.<\/p>\n<h2><strong>Internal Technology<\/strong><\/h2>\n<p>\u2018Technology\u2019 refers to the systems and machinery that are used in the running of a business, e.g. running an online business requires you to have a computer and an Internet connection.<\/p>\n<p>Understanding the internal business environment is just one step in the sales management process.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Find out what these other steps are in our Sales Management Course. Find out more about this course <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\">here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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