{"id":9531,"date":"2020-11-08T07:05:04","date_gmt":"2020-11-08T05:05:04","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9531"},"modified":"2025-08-26T10:58:04","modified_gmt":"2025-08-26T08:58:04","slug":"why-you-should-master-digital-copywriting-to-make-your-content-stand-out","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/why-you-should-master-digital-copywriting-to-make-your-content-stand-out\/","title":{"rendered":"Why You Should Master Digital Copywriting To Enhance Your Content"},"content":{"rendered":"
\"DSM<\/div><\/div>

Digital copywriting involves the development of online written content that includes website copy, PPC advertising copy, blog<\/a> article development, newsletter copywriting, etc. There are a million ways to say pretty much anything these days, so how you say something is going to play a role in determining whether or not the reader takes an interest. So, copywriters can push out content \u2013 but excellent copywriters can push out content that converts! This article takes a look at why brilliant content is so important these days, how copywriting fits into content development, and three copywriting trends to keep in mind:<\/p>\n

Why Is Outstanding Content Important?<\/strong><\/h2>\n

Content marketing has taken over the marketing industry, with 40% of marketing budgets (on average) now going to the development and dissemination of content. However, we\u2019ve gone past the point where simply loading content<\/a> is enough. Brands now need to go one step further to remain relevant and differentiate themselves \u2013 by creating content that is one notch better than the best content out there on the topic. In other words, average content won\u2019t stand out \u2013 but excellent content certainly will.<\/p>\n

How Does Copywriting Fit In?<\/strong><\/h2>\n

Content refers to items of intellectual property developed by an organisation and can include blog articles, infographics, webinars, checklists, tutorials, videos, etc. Copy, on the other hand, refers specifically to the wording being developed for these assets. In other words, multiple creatives will work on a piece of content, with the copywriter contributing the copy in the form of article paragraphs, video scripts, infographic copy, and the like. Without copywriting, there can be no content in the first place!<\/p>\n<\/div><\/div>