{"id":9520,"date":"2020-11-07T07:00:27","date_gmt":"2020-11-07T05:00:27","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9520"},"modified":"2022-09-05T19:24:44","modified_gmt":"2022-09-05T17:24:44","slug":"what-are-the-biggest-content-marketing-challenges","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-are-the-biggest-content-marketing-challenges\/","title":{"rendered":"What Are The Biggest Content Marketing Challenges?"},"content":{"rendered":"
\"DSM<\/div><\/div>

You\u2019ve probably heard that content is king, and you\u2019re wondering if that\u2019s really the case. When this phrase was first coined, Google had announced a series of algorithm changes \u2013 one of which placed great emphasis on content. Websites with scant wording and barely any other forms of content started struggling on the search engines, prompting marketers across the planet to invest in content development; from the website, pages getting a slew of new sentences, to new blog pages with regularly-shared articles discussing industry-related topics. However, content isn\u2019t the golden goose of marketing success, and we\u2019re taking a look at a few reasons why below:<\/p>\n

Challenges Facing Content Marketing<\/strong><\/h2>\n

1. Content Consistency<\/strong><\/h3>\n

60% of marketers<\/a> doing content marketing reveal that their biggest challenge is creating content consistently. One main reason for this is due to a lack of a documented content strategy. Without clear direction and an understanding of the \u201cwhy\u201d behind every piece of content, the message becomes lost in a sea of generic content only developed for the sake of putting out regular content.<\/p>\n

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2. Content Quality<\/strong><\/h3>\n

Content that isn\u2019t of the highest possible quality, especially in B2B marketing settings, will likely fail to make any meaningful impact on readers and the brand\u2019s overall marketing strategy. To deliver content that is truly of the highest quality, marketers must be able to identify the best competitor content out there \u2013 and ensure that the in-house content being developed is even better.<\/p>\n

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3. Content Expertise<\/strong><\/h3>\n

A serious challenge faced by content<\/a> marketing teams is that of procuring the right talent. Not all copywriters are created the same. Each content producer will have their own style and expertise that they bring to the table. The hard part is matching the content producer\u2019s style and tone to that of the brand. For example, a B2C copywriter might not have the necessary expertise to write for B2B.<\/p>\n<\/div><\/div>