{"id":9505,"date":"2020-11-05T07:05:39","date_gmt":"2020-11-05T05:05:39","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9505"},"modified":"2022-09-05T19:24:44","modified_gmt":"2022-09-05T17:24:44","slug":"why-should-you-apply-vuca-to-your-business","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/why-should-you-apply-vuca-to-your-business\/","title":{"rendered":"Why Should You Apply VUCA to your business model?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1191121276-e1604488910403.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - VUCA\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1191121276-e1604488910403.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1191121276-e1604488910403-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u2018VUCA\u2019 is an acronym which stands for volatility, uncertainty, complexity and ambiguity. This is a combination of qualities that, when taken together, characterise the nature of several difficult conditions as well as situations. \u00a0The term is also often said to stand for the following adjectives: volatile, uncertain, complex as well as ambiguous.<\/p>\n<h2><strong>When Did VUCA Originate?<\/strong><\/h2>\n<p>The term VUCA began with the United States Army War College. It described the conditions resulting from the Cold War. The VUCA model has since been adopted throughout businesses and organisations in many industries and sectors to guide leadership, strategic planning and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-exploit-the-digital-transformation-of-the-covid-era\/\">digital transformation<\/a>.<\/p>\n<p>An awareness of the forces which are represented in the VUCA model &#8211; and strategies to mitigate the harm they might cause &#8211; is integral to crisis management and disaster recovery planning.<\/p>\n<ul>\n<li>Volatility &#8211; Those changes which take place within a company at a constant pace.<\/li>\n<li>Uncertainty \u2013 The inability to predict different situations or events that happen.<\/li>\n<li>Complexity &#8211; Difficulty in understanding and managing the context formed by the laws of cause and effect.<\/li>\n<li>Ambiguity &#8211; Difficulty factor is thrown by the relationships between the different elements or individuals that make up a <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-your-online-branding-is-key-to-your-business\/\">business<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"768\" height=\"237\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1103111219-768x237.png\" class=\"attachment-us_768_0 size-us_768_0\" alt=\"DSM Digital School of Marketing - VUCA\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1103111219-768x237.png 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1103111219-600x185.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1103111219-300x92.png 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/11\/shutterstock_1103111219.png 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How To Survive In A VUCA Environment<\/strong><\/h2>\n<p>The implementation of the VUCA environment and digital transformation require a series of steps in which aspects such as leadership and consistency are vital to guarantee results.<\/p>\n<h3><strong><em>Choosing Leaders<\/em><\/strong><\/h3>\n<p>We by now know that leadership skills are more important than ever in today\u2019s companies. This is because leaders drive digital transformation. This means that you must carefully select those people with the ability to lead a team back to its objectives.<\/p>\n<h3><strong><em>Understand The Team<\/em><\/strong><\/h3>\n<p>As it has been in the last few years, involving your team in change processes necessitates a full understanding of their aspirations, skills as well as commitment to the company.<\/p>\n<h3><strong><em>Digital Transformation<\/em><\/strong><\/h3>\n<p>New technologies and globalisation have forever altered the way of conceiving the skeleton of a company. Betting on digital transformation \u2013 in addition to a qualified team &#8211; are key factors in laying the foundations for a business in the Fourth Industrial Revolution.<\/p>\n<h3><strong><em>Constant Training<\/em><\/strong><\/h3>\n<p>Today the world of work, particularly in terms of technological environments, needs continuous training for your employees. Adapting to the perpetual changes in our environment, not only local but also global, is vital to secure the long-term sustainability of the company in addition to the ability to meet the challenges with maximum preparation and resources.<\/p>\n<h3><strong><em>Resilience in Businesses<\/em><\/strong><\/h3>\n<p>Business resilience is the capacity to quickly adapt as well as respond to business disruptions, safeguard people and assets while \u2013 at the same time \u2013 preserving continuous business operations. Business resilience planning offers guidance for ensuring the ability of staff members to respond, resume as well as restore to a pre-determined level of operation following a disruption.<\/p>\n<p>The VUCA concept is integral in digital transformation and making sure that your organisation is brought in line with the Fourth Industrial Revolution.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more then you need to do our Digital Transformation Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-transformation-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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