{"id":9456,"date":"2020-10-31T07:05:08","date_gmt":"2020-10-31T05:05:08","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9456"},"modified":"2025-01-16T14:02:28","modified_gmt":"2025-01-16T12:02:28","slug":"how-to-increase-response-in-direct-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-increase-response-in-direct-marketing\/","title":{"rendered":"How To Increase Response In Direct Marketing"},"content":{"rendered":"
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While direct marketing activities like email marketing offer great ROI, there are a few drawbacks to take note of. One of these is open rates, which influences response rates. It\u2019s challenging to convince a message recipient to open an email \u2013 let alone respond to one. However, if you get your direct marketing recipe just right, you\u2019re essentially developing a lead generating machine that will offer returns long after you\u2019ve outlaid the initial capital. So, before you embark on a new direct marketing campaign for your brand<\/a>, here are 7 points to remember to increase responses in your direct marketing campaigns:<\/p>\n

1. Personalise All Mails<\/strong><\/h2>\n

Most email marketing<\/a> campaigns talk generally, as if referring to all contacts at once. Emails that speak directly to the recipient, like using their first name in the subject line, have a better chance of being opened as well as read.<\/p>\n

2. Segment Your Lists<\/strong><\/h2>\n

Don\u2019t send one email to all of your contacts, as your supplier will require different information than your customer. Divide your database contacts into categories (suppliers, customers<\/a>, staff) and tailor emails that suite the tastes of each segment.
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3. Focus On Design<\/strong><\/h2>\n

The modern consumer wants to be wowed with breath-taking visuals that make them want to start up graphic design. Email marketing messages that are above average in the aesthetics department have a much better chance of being responded to.<\/p>\n

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4. Incentivise Readers<\/strong><\/h2>\n

The easiest way in order to inject some life into your email marketing is to incentivise mail recipients to get back to you, using something like a giveaway or a lucky draw. This can also be used to achieve other marketing objectives, like increasing website traffic.<\/p>\n<\/div><\/div>