{"id":9410,"date":"2020-10-28T07:00:47","date_gmt":"2020-10-28T05:00:47","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9410"},"modified":"2024-12-18T11:18:12","modified_gmt":"2024-12-18T09:18:12","slug":"how-can-you-implement-the-marketing-concept","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-can-you-implement-the-marketing-concept\/","title":{"rendered":"How Can You Implement The Marketing Concept?"},"content":{"rendered":"
\"DSM<\/div><\/div>

The term \u2018marketing concept\u2019 refers to the use of marketing data in order to focus on the requirements as well as wants of customers to build marketing strategies that not only fulfil the needs of the customers but also achieve the objectives of the organisation.<\/p>\n

An organisation makes use of the marketing concept when it identifies the buyer\u2019s needs. It then produces the goods, services, or ideas which will satisfy them (using the \u201cright\u201d principle). The marketing concept is geared toward pleasing customers (be those customers organisations or consumers) through the process of offering value.<\/p>\n

How Can You Implement The Marketing Concept?<\/strong><\/h2>\n

In order to implement the marketing<\/a> concept, ask three basic questions to yourself or \u2013 alternatively \u2013 to your organisation.<\/p>\n

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  1. Who is the target market?<\/em><\/strong> The first step is to accurately determine who is the target market. This can be by market research as well as deciding which target market will offer the best returns.<\/li>\n<\/ol>\n

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    1. What are the needs, wants as well as demands of the target market?<\/em><\/strong> One additional step in marketing<\/a> research is the consumer choices study. This study will help the organisation to determine the needs, wants and demands of the target market so \u00a0helping the firm to decide on their strategies.<\/li>\n<\/ol>\n

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      1. How best can we deliver on a value proposition? <\/em><\/strong>In this step, the firm decides on what strategy it needs to adopt. What combination of ATL and BTL activities need to be adopted? What type of value should the firm create as well as deliver? How should it integrate its different departments? Finally, the firm decides on how to apply the marketing concept within itself in order to deliver a better customer experience.<\/li>\n<\/ol>\n<\/div><\/div>