{"id":9304,"date":"2020-10-19T07:05:06","date_gmt":"2020-10-19T05:05:06","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9304"},"modified":"2022-09-05T19:24:43","modified_gmt":"2022-09-05T17:24:43","slug":"how-to-start-a-sought-after-career-in-public-relations","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/how-to-start-a-sought-after-career-in-public-relations\/","title":{"rendered":"How To Start A Sought-After Career In Public Relations?"},"content":{"rendered":"
\"DSM<\/div><\/div>

The public relations profession is more than sending out the odd press release and building good relationships with the media. Public relations officers are tasked with optimising ALL communication between the company and the public. This can involve anything from assessing the way a logo makes customers feel, through to handling crisis communication when everything goes wrong and damage control is required. But you already know what PR is, don\u2019t you? You\u2019re just here to find out how best to go about landing a job in this field, and we\u2019ve got five pointers to assist you with just that:<\/p>\n

1. Get Qualified<\/strong><\/h2>\n

The first step to landing that professional public relations role you\u2019ve always dreamt of is to study the industry. Nothing says \u201cI know what I\u2019m doing in PR\u201d quite like a public relations qualification<\/a>. It shows employers that you have the fundamental proficiencies required to be an effective public relations officer and that you understand how public relations supports a company\u2019s overarching goals.<\/p>\n

2. Get Writing<\/strong><\/h2>\n

Public relations<\/a> is all about communication, and PR professionals who can\u2019t communicate effectively won\u2019t be professionals for very long. Many public relations activities include the written word, like press releases. If you have strong written communication skills, and you know your way around Microsoft Word, you\u2019ve already got one foot in the door.<\/p>\n

3. Get Noticed<\/strong><\/h2>\n

Are you a social butterfly? If not, you might want to brush up on how to rub shoulders effectively. An excellent public relations employee comes to a job with an established network of industry acquaintances. Long before you start applying for roles in PR, build up a network of contacts in as many industries as possible \u2013 especially in traditional and digital<\/a> media.<\/p>\n<\/div><\/div>