{"id":9155,"date":"2020-10-05T07:05:06","date_gmt":"2020-10-05T05:05:06","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9155"},"modified":"2025-08-26T10:31:19","modified_gmt":"2025-08-26T08:31:19","slug":"what-is-the-difference-between-content-strategy-versus-content-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-is-the-difference-between-content-strategy-versus-content-marketing\/","title":{"rendered":"The Difference Between A Content Strategy And Content Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"486\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/10\/shutterstock_432972598-e1601642242792.png\" class=\"attachment-full size-full\" alt=\"DSM digital School of Marketing - content marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/10\/shutterstock_432972598-e1601642242792.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/10\/shutterstock_432972598-e1601642242792-600x429.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>New to the concept of \u201ccontent\u201d and you\u2019re trying to gain some clarity? It\u2019s a word that\u2019s been thrown around a lot in recent years, and there\u2019s a reason for this: it\u2019s pretty important. So, let\u2019s answer the question in short. The difference between content strategy versus content marketing is this: Where content strategy is the overall plan of your content promotion, content marketing is the process of promoting the content. This article offers questions every business should ask when building a content strategy and a few kinds of content that can be used as part of content marketing campaigns.<\/p>\n<h2><strong>Content Strategy<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Why Are You Creating Content?<br \/>\n<\/strong><\/h3>\n<p>A <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-need-a-content-strategy-for-social-media\/\">content strategy<\/a> should be founded on a specific purpose, or reason for going about the content development. Are you hoping to solve a problem in your customer\u2019s life with your content? Do you want to build brand recognition with highly shareable content?<\/p>\n<p>&nbsp;<\/li>\n<li>\n<h3><strong>Who Are The Content Creators?<br \/>\n<\/strong><\/h3>\n<p>Content strategies should include information on who will be handling the content marketing \u2013 from top to bottom. Who will do the graphic design, or copywriting, or posting of the content to readers?<\/li>\n<li>\n<h3><strong>What Content Will Be Created?<br \/>\n<\/strong><\/h3>\n<p>Another conundrum that should be ironed out in a content strategy is the types of content that will be shared. <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-write-for-your-blog\/\">Blog<\/a> articles? Infographics? E-books? Responding to this question will help you find out which content creators you need to source.<\/p>\n<p>&nbsp;<\/li>\n<li>\n<h3><strong>Where Will The Content Be Shared?<br \/>\n<\/strong><\/h3>\n<p>A content strategy can include information on the specific channels where content will be shared. Is it a social media campaign, or perhaps just bulk email? Perhaps it\u2019s an integrated content marketing campaign, spread across multiple promotional channels.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/323441267?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Content Marketing<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Blog Articles<br \/>\n<\/strong><\/h3>\n<p>These are pieces of digital content usually loaded onto a website\u2019s blog page, or a stand-alone blog website. Usually used to educate readers on a specific area of the industry, blog articles can be shared across multiple online channels, and contribute to website traffic when managed effectively.<\/li>\n<li>\n<h3><strong>E-Books<br \/>\n<\/strong><\/h3>\n<p>Content should inform readers, the degree to which is determined by you. For in-depth topics, e-books are an excellent choice. They are usually downloadable in PDF format, and offer brand followers true value \u2013 often completely gratis, which some might argue builds brand loyalty.<\/p>\n<p>&nbsp;<\/li>\n<li>\n<h3><strong>Infographics<br \/>\n<\/strong><\/h3>\n<p>How do we cram lots of technical information into an easy-to-understand, bite-sized format? Infographics. These are usually creatively designed and simplify complex ideas for easier comprehension.<\/li>\n<li>\n<h3><strong>Mailers<br \/>\n<\/strong><\/h3>\n<p>Another content type is the mailer, sent via email to an often large database of email addresses. GDPR aside, email marketing is still a great way to reach out to customers directly, sharing content that will hopefully add value to their lives and the brand-customer relationship.<\/li>\n<\/ul>\n<p>Now that you know how content marketing fits into an overall content strategy, the next step is to learn everything else there is to successful content marketing.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Have a look at our <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">Copywriting &amp; Content Marketing course<\/a> \u2013 one of many digital marketing qualifications we offer here at the Digital School of Marketing. Want to find out more about our fees and process? <a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Connect with us here<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/wdeED9vWMmE?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":9156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[],"class_list":["post-9155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/9155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=9155"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/9155\/revisions"}],"predecessor-version":[{"id":24059,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/9155\/revisions\/24059"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/9156"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=9155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=9155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=9155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}