{"id":9059,"date":"2020-09-30T07:05:21","date_gmt":"2020-09-30T05:05:21","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=9059"},"modified":"2022-09-05T19:24:41","modified_gmt":"2022-09-05T17:24:41","slug":"whats-the-role-of-a-sales-manager","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/sales-blog\/whats-the-role-of-a-sales-manager\/","title":{"rendered":"What\u2019s The Role Of A Sales Manager?"},"content":{"rendered":"
\"DSM<\/div><\/div>

As far as management positions go, sales management has to be one of the most daunting to take on. This role is a make or break position, where sales generated under a sales manager will either increase company profits \u2013 or cause losses and possibly even job cuts.<\/p>\n

There\u2019s pressure on a sales manager, which makes the job ideal for people who thrive while working under pressure. So, what is a sales manager, where do they fit in, and how easy is it to get qualified as a sales manager in South Africa? Let\u2019s investigate:<\/p>\n

Sales Management Defined<\/strong><\/h2>\n

Whether they have an appointed sales manager or not, every business<\/a> conducting sales of products or services takes part in sales management. Loosely defined, sales management involves the administrative tasks involved when it comes to a brand\u2019s sales activities.<\/p>\n

This can include structuring the sales team, hiring and firing salespeople, setting objectives and sales targets, etc. In a nutshell, a sales manager is responsible for ensuring that sales happen and that they happen to the degree that will ensure the achievement of the organisation\u2019s specific aims and goals.<\/p>\n

Where Sales Managers Fit In<\/strong><\/h2>\n
    \n
  1. Sales managers are responsible for identifying and procuring new sales talent, as well as motivating and advising sales teams to improve their sales performance.<\/li>\n
  2. Sales managers facilitate the achievement of objectives through planning, set sales goals<\/a>, assess data collected from past sales performance, and project future sales performance.<\/li>\n
  3. A sales manager ensures that sales departments work effectively with executives from other departments, like working with the marketing department to generate new leads.<\/li>\n<\/ol>\n<\/div><\/div>