{"id":8994,"date":"2020-09-29T07:00:11","date_gmt":"2020-09-29T05:00:11","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=8994"},"modified":"2022-10-17T13:41:17","modified_gmt":"2022-10-17T11:41:17","slug":"what-is-the-main-function-of-sales-management","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/sales-blog\/what-is-the-main-function-of-sales-management\/","title":{"rendered":"What Is The Main Function Of Sales Management?"},"content":{"rendered":"
\"DSM<\/div><\/div>

How many companies do you know that don\u2019t sell a product or service? Sales is something that has been part of the business since the dawn of commerce, and no business that sells can survive without regular sales. Since it\u2019s such an important component of company success, it makes sense that owners employ and nurture effective sales managers. This article looks at what exactly sales management entails, and the various functions of it within the company.<\/p>\n

Sales Management Defined<\/strong><\/h2>\n

The role of a sales manager<\/a> is rather nuanced, with very few people having a clear idea of what exactly a sales manager does. For starters, a sales manager and a salesperson are completely different. The salesperson is responsible for making sales.<\/p>\n

The sales manager is accountable for making sure that salespeople are doing their jobs properly (selling). The term \u2018sales management\u2019 refers to the administration of the personnel and resources used in the process of selling a company\u2019s products and\/or services.<\/p>\n

This includes the planning, implementing, and managing of sales programs, as well as handling the hiring, firing, and training of sales staff.<\/p>\n<\/div><\/div>