{"id":8874,"date":"2020-09-15T07:00:46","date_gmt":"2020-09-15T05:00:46","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=8874"},"modified":"2024-12-20T09:27:55","modified_gmt":"2024-12-20T07:27:55","slug":"how-technology-helps-you-make-money-with-direct-mail-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/how-technology-helps-you-make-money-with-direct-mail-marketing\/","title":{"rendered":"How Technology Helps You Make Money With Direct Mail Marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"335\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_1126830725-e1600073264724.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - direct mail marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_1126830725-e1600073264724.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_1126830725-e1600073264724-600x296.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The average person is exposed to an estimated 6 000 to 10 000 advertisements per day. So it&#8217;s not surprising that we are almost &#8216;immune&#8217; to the charm of marketing. Don&#8217;t get us wrong \u2014 this doesn&#8217;t mean that advertisements are not effective or they don&#8217;t have their place in marketing.<\/p>\n<p>In fact, marketers have been able to experience a 96% increase in clicks with an active <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/5-facebook-advertising-tips-for-service-businesses\/\">Facebook<\/a> ad campaign. However, there is another mode of marketing which might be even more effective. Direct mail marketing has been used for years, long before advertising online was a thing.<\/p>\n<h2><strong>What Is Direct Mail Marketing?<\/strong><\/h2>\n<p>The traditional method of direct mail marketing encompasses a wide range of marketing materials, including:<\/p>\n<ul>\n<li>Brochures,<\/li>\n<li>Catalogues,<\/li>\n<li>Postcards,<\/li>\n<li>Newsletters, as well as<\/li>\n<li>Sales letters.<\/li>\n<\/ul>\n<p>Major organisations know that direct mail marketing is one of the most effective as well as profitable ways to reach out to your new and existing <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-stay-in-constant-contact-with-your-clients\/\">clients<\/a>.<\/p>\n<h2><strong>What&#8217;s The Advantage Of Direct Mail Marketing? <\/strong><\/h2>\n<p>Unlike other forms of marketing, in which you&#8217;re never certain just who is seeing your message, direct mail allows you to connect, one-on-one, with your target audience. That allows you to control:<\/p>\n<ul>\n<li>Who receives your message,<\/li>\n<li>when it&#8217;s delivered,<\/li>\n<li>What&#8217;s in the envelope, as well as<\/li>\n<li>How many individuals you reach.<\/li>\n<\/ul>\n<p>To create a successful direct-mail marketing campaign, start by getting your name on as many mailing lists as you possibly can. Junk mail isn&#8217;t junk when you&#8217;re attempting to learn about direct mail. Get free information at every chance you can get, especially from organisations who offer products or services which are similar to yours. Make a note of your reaction to each piece of mail, and then save the ones that communicate most effectively, if they come from large or small companies.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285107912?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How To Grow A Successful Direct Mail Marketing Campaign<\/strong><\/h2>\n<p>Successful direct mail marketing starts with data. Digital marketers examine categories of customers or prospects who they think will be interested in their product or service. They develop or procure lists to help them to make contacts.<\/p>\n<p>Lists can be acquired through public or commercial sources, and could represent, for example:<\/p>\n<ul>\n<li>All the individuals in a specific neighbourhood,<\/li>\n<li>All the people who entered a drawing contest,<\/li>\n<li>All the individuals who opted into a newsletter,<\/li>\n<li>A customer list from another company.<\/li>\n<\/ul>\n<p>Such lists should not be used at random. Instead, the data should be analysed in order to create messages and offers which are likely to be applicable to these customers or prospects.<\/p>\n<p>A direct mail marketing campaign may use a number of different communications channels, which include:<\/p>\n<ul>\n<li>Mail,<\/li>\n<li>E-mail,<\/li>\n<li>Phones, and<\/li>\n<li>Face-to-face contact.<\/li>\n<\/ul>\n<p>Different channels will be chosen based on the target group. For instance, a new restaurant might prefer to distribute flyers or \u2013 alternatively &#8211; leaflets door to door, which:<\/p>\n<ul>\n<li>Saves money on mailing costs,<\/li>\n<li>Targets the restaurant\u2019s immediate neighbourhood, and<\/li>\n<li>Provides an opportunity for person-to-person engagement.<\/li>\n<\/ul>\n<p>Every direct mail marketing campaign should include a specific call to action. Often this is for an instant purchase (\u201cPick up the phone and call right now to order\u201d). However, it doesn\u2019t have to be\u2014it could be an initial step which leads to a sale. A direct marketing effort could acquire stronger leads for a specific sales force, even calling customers to schedule appointments for consultations. Other calls to action could involve a \u201csale\u201d which isn\u2019t a financial one, such as when a non-profit organisation uses direct mail marketing to recruit volunteers.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you are keen to learn more about digital marketing and advertising then you need to do our National Certificate in Advertising and Digital Marketing. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising-and-digital-marketing\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising-and-digital-marketing\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8875 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Advertising-and-Digital-Marketing-1-600x96.jpg\" alt=\"DSM Digital Marketing - Advertising and Digital Marketing \" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Advertising-and-Digital-Marketing-1-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Advertising-and-Digital-Marketing-1-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Advertising-and-Digital-Marketing-1-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Advertising-and-Digital-Marketing-1-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Advertising-and-Digital-Marketing-1-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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