{"id":8682,"date":"2020-09-07T07:05:41","date_gmt":"2020-09-07T05:05:41","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=8682"},"modified":"2022-09-05T19:24:39","modified_gmt":"2022-09-05T17:24:39","slug":"what-is-the-value-of-authentic-entrepreneurship","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-the-value-of-authentic-entrepreneurship\/","title":{"rendered":"What Is The Value Of Authentic Entrepreneurship?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_587312585-e1599220978424.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - Authentic\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_587312585-e1599220978424.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_587312585-e1599220978424-600x400.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>These days, new products, as well as services, appear in the marketplace with the speed of light. With the same supersonic speed, they eventually disappear. The competition is very strong and, even in times and particular niches, aggressive.<\/p>\n<p>Entrepreneurs, who are aiming to not merely start a company but also to stay and even dominate the marketplace, are working diligently on building their strong and well-recognised brands. And offering authentic experiences is what makes some brands more popular and better recognised than others.<\/p>\n<p>The importance of authenticity is means a lot in any successful <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-sales-managers-can-grow-a-companys-profit-core\/\">company<\/a>. Being authentic is about being original and genuine in what you do. For you to succeed in your entrepreneurial venture you need to be truly you. Your truth matters a lot and it creates value as well as profits for improving your business.<\/p>\n<p>Your authenticity works positively in your organisation\u2019s growth as it:<\/p>\n<ul>\n<li>Establishes your very identity<\/li>\n<li>Provides density to your business\u2019s products as well as services<\/li>\n<li>Gives a guarantee to clients that whatever you have to offer is of really high and good quality.<\/li>\n<\/ul>\n<p>Moreover, it makes individuals know how your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/5-facebook-advertising-tips-for-service-businesses\/\">services<\/a> are helping them and marks you as a highly trusted and reliable business. Authenticity is a key component to entrepreneurial success and it\u2019s a fact!<\/p>\n<h2><strong>How To Become A More Authentic Entrepreneur<\/strong><\/h2>\n<h3><strong>Observe Yourself Objectively To Create Authenticity<\/strong><\/h3>\n<p>Learn to see yourself like a fly on the wall. Watch over yourself as you live in the current moment, observing how you behave, what you believe, how you react under pressure, and how you respond to challenges.<\/p>\n<p>Practise noticing which of these replies feel authentic and which ones don\u2019t. By distinguishing which responses are adaptive vs authentic, you can start to notice the falseness and start to see the glimmers of truth underneath.<\/p>\n<\/div><\/div><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_706527406-768x432.png\" class=\"attachment-us_768_0 size-us_768_0\" alt=\"How To Become A More Authentic Entrepreneur Banner\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_706527406-768x432.png 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_706527406-600x338.png 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_706527406-300x169.png 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/shutterstock_706527406.png 1000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Examine Your Doubts To Develop Authenticity<\/strong><\/h3>\n<p>When exploring your Authentic Self, you may feel uncertain of how to go about it. You may question if it&#8217;s even possible to change what feels so deeply ingrained within you or is invisible to you. So keep a lookout for feelings of doubt.<\/p>\n<p>Doubts can be like breadcrumbs that guide you to your Authentic Self. If you doubt something\u2014a thought, behaviour, emotion, experience\u2014reflect for a moment to find whatever is underneath. Is your Authentic Self trying to tell it to &#8220;stop it?&#8221;<\/p>\n<h3><strong>Ask Yourself What You Truly Believe<\/strong><\/h3>\n<p>One more pro-active approach is to just start with pad and paper (or it can be a mental exercise) and then to begin listing your beliefs about yourself, beliefs like:<\/p>\n<ul>\n<li>&#8220;I am not good enough&#8221;,<\/li>\n<li>&#8220;Nobody loves me&#8221;,<\/li>\n<li>&#8220;I&#8217;m stupid, fat, ugly, etc.&#8221;<\/li>\n<\/ul>\n<p>Then scrutinise each one, enlarge on it, and reflect back on how and when you acquired that belief, who gave it to you, why you will continue to hold on to it, and if it represents &#8220;the authentic you&#8221; that you want to be today.<\/p>\n<p>\u200bNow put together positive alternatives to those negative opinions, such as &#8220;I am good enough,&#8221; or &#8220;I am super just the way I am,&#8221; etc. And repeat the beliefs as positive affirmations to get them to stick.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Do you want to venture into the entrepreneurial space in the media? If you do then you should really have a look at our Entrepreneurship for the Media Course. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/entrepreneurship-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/entrepreneurship-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8683 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Entrepreneurship-600x96.jpg\" alt=\"DSM Digital School of Marketing - Entrepreneurship\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Entrepreneurship-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Entrepreneurship-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Entrepreneurship-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Entrepreneurship-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/09\/Entrepreneurship-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/qU8_3jTCydA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":8686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-8682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/8682","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=8682"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/8682\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/8686"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=8682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=8682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=8682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}