{"id":7968,"date":"2020-07-03T07:05:55","date_gmt":"2020-07-03T05:05:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7968"},"modified":"2025-06-18T10:38:11","modified_gmt":"2025-06-18T08:38:11","slug":"how-do-you-close-the-gap-between-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/sales-blog\/how-do-you-close-the-gap-between-sales-and-marketing\/","title":{"rendered":"How do you close the gap between sales and marketing?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Businesses use marketing to increase sales<\/a><\/strong><\/span> in the long term. While marketing and sales are associated with companies, they are not the same thing because they both play a crucial part in the success of most companies. This means that it\u2019s important for a business owner to understand how they work together.<\/p>\n

What is marketing?<\/strong><\/h2>\n

Marketing is all about attracting individuals to your store, website or chatting to them on the phone. This exercise involves capturing the attention of your customers and then getting them to act.<\/p>\n

The process of marketing is about reaching a target audience and then promoting your brand or Closing the Gap between Sales and Marketing products. Marketing does not really sell any products however it gets the process started of getting your business message out to the public.<\/p>\n

What is sales?<\/strong><\/h2>\n

The sales process entails closing the transaction after marketing starts the process. With many organisations, this part of the process involves a highly trained sales staff who may work with customers who visit or, alternatively, who contact you telephonically.<\/p>\n

The sales process could also be automated if you are dealing with a purely online business. The sales process involves getting the customer to actually part with their money in exchange for a product or service.<\/p>\n

What happened in the past<\/strong><\/h2>\n

In the past, marketing and sales had different processes. Now, with modern computing and digital marketing, the two processes have become closer and more similar than ever before.<\/p>\n

The coming together of marketing and sales is potentially the biggest opportunity for enhancing business performance today. When marketing and sales teams come together around a single revenue cycle, they dramatically improve marketing ROI, sales productivity and – most importantly – top-line growth.<\/p>\n

Marketing and sales alignment<\/a><\/strong><\/span> is actually about the customer. View everything through the eyes of the customer. Most organisations are still of the belief that sales and marketing need to be perfectly delineated. This is where marketing produces leads for sales and the sales development reps qualify these leads in order to create opportunities that salespeople will, hopefully, turn into revenue.<\/p>\n<\/div><\/div>