{"id":7721,"date":"2020-06-05T07:00:09","date_gmt":"2020-06-05T05:00:09","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7721"},"modified":"2022-09-05T19:24:34","modified_gmt":"2022-09-05T17:24:34","slug":"will-digital-marketing-now-replace-traditional-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/will-digital-marketing-now-replace-traditional-marketing\/","title":{"rendered":"Will digital marketing now replace traditional marketing?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Over the past couple of months the world \u2013 and South Africa over the last two months \u2013 has been faced with a new reality that it has had to adapt to extremely quickly or face the loss of thousands of lives. We have not had the luxury of being able to gradually adapt to this \u2018new normal\u2019.<\/p>\n

A part of this new normal is the necessity to conduct business, which can be done virtually, online. Owing to this new digital business model, traditional forms of marketing can\u2019t be adopted \u2013 they\u2019ve got to be digital.<\/p>\n

Is traditional marketing dead?<\/strong><\/h2>\n

Over the past two months, we\u2019ve seen two long-standing publishing houses close their doors owing to the added pressures put on them from COVID-19:<\/p>\n

    \n
  • Associated Media Publishing \u2013 which published the likes of House & Leisure as well as Cosmopolitan \u2013 closed its doors on 1 May.<\/li>\n
  • Caxton \u2013 publishers of titles such as Farmers Weekly and Bona \u2013 has decided to close their entire magazine division.<\/li>\n<\/ul>\n

    The reasons for these closures, which have been widely cited in the media, are lack of advertiser spend in addition to the prolonged closure of printers and distributors during the hard lockdown which South Africa experienced during April.<\/p>\n

    Although this closes off a large chunk of one avenue of traditional marketing \u2013 in other words, magazine advertising \u2013 it must be remembered that there are still other forms of traditional marketing which don\u2019t require advertising spend to keep them afloat.<\/p>\n<\/div><\/div>