{"id":7556,"date":"2020-05-26T07:05:08","date_gmt":"2020-05-26T05:05:08","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7556"},"modified":"2022-09-05T19:24:33","modified_gmt":"2022-09-05T17:24:33","slug":"what-are-the-goals-of-social-media-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-goals-of-social-media-marketing\/","title":{"rendered":"What are the goals of social media marketing?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/DSM_Infographics_SocialMedia38-e1590405621767.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - : social media marketing\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/DSM_Infographics_SocialMedia38-e1590405621767.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/DSM_Infographics_SocialMedia38-e1590405621767-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Everyone utilises social media. It\u2019s impossible to avoid it. It\u2019s our primary place to stay connected to friends, family, colleagues, news, and, most notably to <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-digital-marketers-use-data-to-segment-target-customers\/\">digital marketers<\/a>, companies and brands. Without having social media marketing goals, it\u2019s hard to know exactly how well your social media strategy is performing as well as where you need to iterate in order to continue moving forwards.<\/p>\n<h2><strong>Brand Awareness<\/strong><\/h2>\n<p>The term \u2018brand awareness\u2019 is all about your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-a-brand-portfolio\/\">brand<\/a> becoming important to potential buyers. This means that you need to post content regularly which answers the questions that your customers are asking. That content should include links to:<\/p>\n<ul>\n<li>Blog posts,<\/li>\n<li>Infographics,<\/li>\n<li>Statistics, and<\/li>\n<li>Relevant articles.<\/li>\n<\/ul>\n<p>However, you must not forget to show the world who your brand is by posting photos of employees, the office as well as company events. You can also post humorous, relevant memes which support your brand. This will all help to build a connection with customers.<\/p>\n<h2><strong>What are the social media marketing analytics to track?<\/strong><\/h2>\n<ul>\n<li>Increased Engagement<\/li>\n<li>Increase Followers<\/li>\n<li>Likes<\/li>\n<li>Retweets<\/li>\n<\/ul>\n<p>Example of a SMART Goal:<\/p>\n<ul>\n<li>Gain 1 000 Twitter followers by month-end<\/li>\n<li>Enhance Digital Public Relations<\/li>\n<\/ul>\n<p>By following the mentions of your company, it is possible for you to find out what customers are saying about your brand as well as to respond to complaints in a timely manner.<\/p>\n<p>When companies engage as well as respond to customer service requests via social media, those customers ultimately spend 20 to 40% more with the business. Responding quickly as well as solving problems allows you the opportunity to stay ahead of large-scale complaints and create brand loyalty.<\/p>\n<h2><strong>Improve Relationships, Mentions, Ratings and Reviews<\/strong><\/h2>\n<p>An instance of goal that fulfils the S.M.A.R.T. criteria are:<\/p>\n<ul>\n<li>Get 10 five-star reviews on Google in three months.<\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285103388?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Build a community of advocates<\/strong><\/h2>\n<p>Brand loyalty has forever been one of the most important factors in long-term growth. In the past, companies relied on word-of-mouth. Now, social media offers an entirely new platform where brand loyalty can be shared with thousands of people in real-time.<\/p>\n<p>For instance, as the number of photos of food, on social media, increases restaurants are offering promotions and discounts for those who post pictures of their food on their preferred social media platforms. This provides the restaurant with exposure and the customer feels connected.<\/p>\n<h2><strong>Research and Development<\/strong><\/h2>\n<p>By engaging with customers constantly, your company can stay up-to-date with the problems that they\u2019re facing and then develop solutions. Just as important is to follow your competitors on social media in order to see:<\/p>\n<ul>\n<li>The manner in which they engage their customers<\/li>\n<li>If they\u2019re fielding any complaints, and<\/li>\n<li>If they\u2019re offering any promotions or new products.<\/li>\n<\/ul>\n<p>Analytics to track:<\/p>\n<ul>\n<li>Competition<\/li>\n<li>Increased Engagement<\/li>\n<li>Insights into Customer Problems<\/li>\n<\/ul>\n<p>Example of a SMART Goal:<\/p>\n<ul>\n<li>Engage 10 customers a month on a number of different social media channels, about problems, for three months.<\/li>\n<\/ul>\n<h2><strong>Driving Sales and Leads<\/strong><\/h2>\n<p>If you are not leveraging social media in order to acquire leads as well as generate sales, you\u2019re not making proper use of social media. This is what most organisation strive for first however fail to realise that, without time spent on the first four goals, it\u2019s not likely that sales will grow.<\/p>\n<p>Social media provides the perfect opportunity to:<\/p>\n<ul>\n<li>Interact with prospective customers, both on a personal level and an organisational level,<\/li>\n<li>Gauge their pain points, and<\/li>\n<li>Understand their fundamental corporate culture.<\/li>\n<\/ul>\n<p>This understanding allows for a warm call when you first engage as opposed to a cold call.<\/p>\n<p>Aspects to track:<\/p>\n<ul>\n<li>Increased web traffic click-through rate<\/li>\n<li>Call To Actions Landing Pages<\/li>\n<\/ul>\n<p>Example of a SMART Goal:<\/p>\n<ul>\n<li>Average 5% Click Through Rate on Tweets by end of the year.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more about how to navigate social media successfully, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/aJ3DRHoWYyY?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1,263],"tags":[],"class_list":["post-7556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-social-media-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=7556"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7556\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/7557"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=7556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=7556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=7556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}