{"id":7540,"date":"2020-05-25T07:00:14","date_gmt":"2020-05-25T05:00:14","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7540"},"modified":"2022-09-05T19:24:33","modified_gmt":"2022-09-05T17:24:33","slug":"how-to-use-linkedin-for-digital-public-relations","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/how-to-use-linkedin-for-digital-public-relations\/","title":{"rendered":"How to use LinkedIn for digital public relations"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/shutterstock_657080875-e1590068707190.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - digital public relations\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/shutterstock_657080875-e1590068707190.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/shutterstock_657080875-e1590068707190-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Go and visit LinkedIn. Search for a business and you will find that if a company is serious about exposure, digital public relations as well as popularity, they will be present on this platform. This includes:<\/p>\n<ul>\n<li>Professional people seeking new employment positions,<\/li>\n<li>Those other people who already have positions but would like to have a business profile which everyone can see.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/will-your-business-benefit-from-being-on-linkedin\/\">LinkedIn<\/a> is an effective tool when it comes to you personally, or for business exposure.<\/p>\n<p>With new social networks constantly sprouting up, LinkedIn is a platform which often gets underutilised or is put on the back burner. However, the truth is that LinkedIn can be extremely powerful in terms of <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-does-a-digital-public-relations-officer-do\/\">digital public relations<\/a>. This is especially when you\u2019re aware of all the platform\u2019s hidden features which don\u2019t get nearly as much attention as they deserve.<\/p>\n<h2><strong>The features that LinkedIn provides<\/strong><\/h2>\n<p>LinkedIn also offers additional opportunities as well. You can:<\/p>\n<ul>\n<li>Be a member of groups,<\/li>\n<li>Leave recommendations for other LinkedIn members, and<\/li>\n<li>Get recommendations.<\/li>\n<\/ul>\n<p>You will have the ability to make connections with very popular businesses and people which allows your popularity to grow as a result. It is possible for you to communicate with a variety of individuals and make influential friends from all over the globe. LinkedIn provides opportunities, which are different from any other social network. This is one of the main reasons why it has become extremely popular.<\/p>\n<h2><strong>The largest professional network on the Internet<\/strong><\/h2>\n<p>LinkedIn functions as the world\u2019s largest professional network on the Internet and has more than 313 million members in over 200 countries as well as territories. Professionals are signing up to sign up to LinkedIn at a rate of more than two new members every second.<\/p>\n<p>There are more than 39 million students as well as recent university graduates who are on LinkedIn and they are LinkedIn\u2019s fastest-growing demographic. The business-to-business social media platform counts executives from all 2013 Fortune 500 businesses as members. It corporate talent solutions are utilised by 94 of the Fortune 100 companies. In addition, there are more than 1.5 million unique publishers who are actively using the LinkedIn Share button on their websites, as part of their digital public relations strategy, to send content onto the LinkedIn platform.<\/p>\n<h2><strong>What is a LinkedIn company page?<\/strong><\/h2>\n<p>A surprising fact about LinkedIn is that only 57% of companies have a company LinkedIn page. With the lack of quantity, a simple company page is the best opportunity to stand out in the crowd. This page will develop into the centrepoint of all activity. You can share:<\/p>\n<ul>\n<li>Status updates, as well as<\/li>\n<li>Pictures and videos.<\/li>\n<\/ul>\n<p>You can do this while gaining an insight into the page\u2019s analytics and following.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/328423255?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Connecting with the right people on LinkedIn<\/strong><\/h2>\n<p>When people think of PR, most would conjure up images of a person\u2019s smart phone filled with the who\u2019s who of celebrities and top media contacts. LinkedIn has the best media contacts at the tip of your fingers and they are only a connection request away. Make sure your clients connect to journalists, especially ones that work in niche publications. This could expose the journalists to your client\u2019s content, sparking an idea for their next piece.<\/p>\n<h2><strong>Post unused content<\/strong><\/h2>\n<p>Most business owners and PR professionals have at least one media release or article that didn\u2019t get the pick-up they were hoping for. Use LinkedIn to post appropriate press releases or articles to the company page to ensure the message gets out there. You can also sponsor the posts from a company page to target journalists or stakeholders.<\/p>\n<h2><strong>Humanise your brand<\/strong><\/h2>\n<p>People buy into other people, not products. Your best fans are your employees, and on average their following is ten times higher than a company page. Get these staff members to spread the word, whether it is through reposting an article the company was featured in or having them write and post content themselves.<\/p>\n<h2><strong>Optimise the anchor text for the blog or website links on your LinkedIn profile <\/strong><\/h2>\n<p>Rather than making use of the default anchor text links in the websites list in your LinkedIn profile\u2019s contact Info section, modify the anchor text in order to make those links more appealing to individuals who view your profile.<\/p>\n<p>So if you would like to increase clicks on the website links you display there, change the anchor text of those links to something more attention-grabbing than the standard options LinkedIn provides.<\/p>\n<h2><strong>Answer Questions and Influence People<\/strong><\/h2>\n<p>People across many industries make use of the LinkedIn Answers feature to share their knowledge or carry out their own research. It works like this:<\/p>\n<ul>\n<li>A LinkedIn user makes an enquiry in categories such as start-ups, taxes, marketing or Digital Public Relations.<\/li>\n<li>A Digital PR pro can then encourage her clients to respond to questions knowledgeably that pertain to their specific fields.<\/li>\n<li>Alternatively, if the Digital PR pro is searching for a job or new clients, she can offer her own expertise in PR and, in addition, perhaps land a new, lucrative contact.<\/li>\n<\/ul>\n<p>Either way, responding to questions on LinkedIn gets a Digital PR pro or her client \u2013 as well as their expert knowledge &#8211; in front of a captive audience and so increasing their cachet as an experts.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to find out how to become a Digital PR expert? If you do then check out our Digital PR Course. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7501 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Public-Relations-600x96.jpg\" alt=\"DSM Digital School of Marketing- Public Relations\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Public-Relations-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Public-Relations-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Public-Relations-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Public-Relations-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Public-Relations.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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