{"id":7513,"date":"2020-05-20T07:00:55","date_gmt":"2020-05-20T05:00:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7513"},"modified":"2022-09-05T19:24:33","modified_gmt":"2022-09-05T17:24:33","slug":"how-to-set-up-google-analytics-on-your-website","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-set-up-google-analytics-on-your-website\/","title":{"rendered":"How to set up Google Analytics on your website"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/DSM_Infographics_WebAnalytics8-e1589899637696.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - Google Analytics\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/DSM_Infographics_WebAnalytics8-e1589899637696.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/DSM_Infographics_WebAnalytics8-e1589899637696-600x423.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In order to be able to utilise <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-do-google-analytics-social-media-reports-help-improve-digital-crisis-responses\/\">Google Analytics<\/a>, you will need to create a Google Analytics account and link it to your website property. You will also be able to customise different views of the data and tailor it to specific people in your company with specific roles.<\/p>\n<h2><strong>Follow these steps to set up Google Analytics<\/strong><\/h2>\n<p>Set up an account on Google Analytics. If you possess a Gmail or YouTube account, you already have a Google account however we recommend that you set up one exclusively for your business. Something such as yourbusiness@gmail.com will work perfectly.<\/p>\n<p>Log in to Google Analytics. When you create your Google account, navigate to www.google.com\/analytics. From here, you can sign up and proceed to set up a new Google Analytics account.<\/p>\n<p>Name your account. We recommend that you give it your business name. Following on from this, name the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-remove-non-performing-pages-from-your-website-without-harming-seo\/\">website<\/a> that you will be tracking. If you have a number of different websites for your business, this will be very important. Make sure that you track only one website for one analytics view.<\/p>\n<p>The next step is to put in the URL for your website. \u00a0Choose a category such as health care, beauty, and fitness, etc. Pick your time zone and then agree to their terms of service.<\/p>\n<h2><strong>Get your tracking code for Google Analytics<\/strong><\/h2>\n<p>Navigate to the page where you get the tracing code for your website. You will need to insert this on every single page. That&#8217;s why we recommend that you put this code in the header of your website. \u00a0If you are not happy to do this you can take the piece of code and send it to your website developer to have them add it.<\/p>\n<p>Once that is installed, Google is going to start recording all of the activity on your website. It can take a few hours or up to a day to start seeing data in your new account.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/275614741?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>The Various Google Analytics Permissions as well as Levels\u00a0 <\/strong><\/h2>\n<p>If you are the owner and sole user of the account you shouldn\u2019t be worried about this. However, if you have &#8211; or need &#8211; to add additional users you should assign the correct permissions at the right level in order to avoid:<\/p>\n<ul>\n<li>Users lurking around other views or properties, or<\/li>\n<li>Permanent loss of data owing to someone messes up some setting.<\/li>\n<\/ul>\n<p>There are three levels for permissions and four types of permissions for each level.<\/p>\n<h3><strong>Permissions Levels <\/strong><\/h3>\n<ul>\n<li>Level 1: Account &#8211; Grants access to all Properties and Views in the Account.<\/li>\n<li>Level 2: Property &#8211; Grants access to all Views in the Property.<\/li>\n<li>Level 3: View &#8211; Grants access only to that View.<\/li>\n<\/ul>\n<h3><strong>Permission Actions<\/strong><\/h3>\n<h4><strong>Read &amp; Analyse\u00a0\u00a0<\/strong><\/h4>\n<ul>\n<li>See reports in addition to manipulating data within them (sort, make use of report filter, utilise the second dimension, etc.)<\/li>\n<li>Create\/Edit\/Share personal assets such as segments, dashboards, annotations or custom alerts<\/li>\n<li>Collaborate<\/li>\n<li>All permissions from \u201cRead &amp; Analyse\u201d<\/li>\n<li>Can collaborate on shared assets<\/li>\n<li>Edit<\/li>\n<li>All Permissions from \u201cCollaborate\u201d and \u201dRead &amp; Analyse\u201d<\/li>\n<li>View Level: Delete that view<\/li>\n<li>Create or edit goals<\/li>\n<li>Create or edit channel groupings<\/li>\n<li>e-Commerce set-up<\/li>\n<li>Put together calculated metrics<\/li>\n<li>Add or remove filters (ONLY existing filters)<\/li>\n<li>Property level: All view level permissions<\/li>\n<li>Delete that property<\/li>\n<li>Establish new views<\/li>\n<li>Organise the \u201cReferral Exclusion List\u201d, \u201dSession settings\u201d, \u201cUser-ID\u201d, Remarketing as well as \u201cOrganic Search Sources\u201d<\/li>\n<li>Link Adwords, Search Console in addition to other Products<\/li>\n<li>Create or edit custom dimensions and metrics<\/li>\n<li>Account Level: All property level permissions<\/li>\n<li>Edit or Create Filters<\/li>\n<li>Delete the account<\/li>\n<li>Establish new properties<\/li>\n<li>See \u201cChange History\u201d log<\/li>\n<li>See \u201cRubbish bin\u201d (Trash can) as well as restore deleted elements<\/li>\n<\/ul>\n<h4><strong>\u00a0Manage Users<\/strong><\/h4>\n<ul>\n<li>This by itself doesn\u2019t grant any additional permission but a user can manage other users exclusive of access to the data or, alternatively, assets in the account.<\/li>\n<li>Add and remove users in addition to editing their permissions.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about web analytics? Check out our Paid Advertising and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">Web Analytics Course<\/a>. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7514 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Paid-Advertising-and-Web-Analytics-600x96.jpg\" alt=\"DSM Digital School of Marketing - Paid Advertising and Web Analytics\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Paid-Advertising-and-Web-Analytics-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Paid-Advertising-and-Web-Analytics-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Paid-Advertising-and-Web-Analytics-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Paid-Advertising-and-Web-Analytics-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/05\/Paid-Advertising-and-Web-Analytics.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/Xg4AbuOl5SI?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7515,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264,1],"tags":[],"class_list":["post-7513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7513","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=7513"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7513\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/7515"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=7513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=7513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=7513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}