{"id":7329,"date":"2020-05-04T07:05:55","date_gmt":"2020-05-04T05:05:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7329"},"modified":"2025-05-22T08:51:53","modified_gmt":"2025-05-22T06:51:53","slug":"what-is-online-reputation-management","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-online-reputation-management\/","title":{"rendered":"What is online reputation management?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/DSM_Infographics_PR_Module52-e1588249862932.jpg\" class=\"attachment-full size-full\" alt=\"Online reputation management process showing brand monitoring, sentiment analysis, and response strategies across digital platforms and media.\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/DSM_Infographics_PR_Module52-e1588249862932.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/DSM_Infographics_PR_Module52-e1588249862932-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Online reputation management (ORM) is the process of monitoring and responding to conversations about your brand and product. Online, these conversations can happen anywhere and between many different kinds of people and the sentiment won\u2019t always be positive. To successfully manage your online reputation, you must both monitor your brand and handle what is being said.<\/p>\n<p>Monitoring your online reputation involves gathering data from a wide variety of channels, sources and types of media. Monitoring involves gathering both quantitative data (data that can be bounced, like the number of comments, page views and Likes) and qualitative data (data that is uncountable and subjective, like the sentiment in a comment or the tone of a question). There are many excellent online tools that help you to manage this process.<\/p>\n<p>Naturally, you should monitor the conversations on your own platforms, including social media interactions, comments on your articles and emails. You should also keep an eye on influential people in your industry and network. Beyond that, you will need to use specialised tools to find and evaluate mentions of your brand, product and industry, further afield, online. The by-product of this process is that you can find new marketing opportunities in your field because you will be aware of relevant discussions.<\/p>\n<h2><strong>Online reputation management tools<\/strong><\/h2>\n<p>The tool you use for online reputation management will depend on:<\/p>\n<ul>\n<li>The size of your company<\/li>\n<li>How much you are prepared to spend<\/li>\n<li>How much media attention your brand gets<\/li>\n<\/ul>\n<p>Most small businesses can comfortably manage their online reputations with free <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-quality-score-on-google-ads\/\">Google<\/a>, Twitter and <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-successfully-engage-prospects-with-facebook-advertising\/\">Facebook<\/a> tools. Larger companies with a strong online presence need to consider a paid-for alternative.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/318740799?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Google Alerts<\/strong><\/h2>\n<p>Google is an incredibly powerful search engine and an excellent tool for keeping track of your brand. Even a simple Google search for your company name will reveal a lot of useful information, but it can take a lot of time if you perform the same searches every day.<\/p>\n<p>Google Alerts is an easy-to-use tool that automates this process: you set up Alerts for as many keywords as you want and Google sends you an email whenever a new mention of that keyword appears online along with a link to that location.<\/p>\n<p>Here\u2019s a step-by-step guide to setting up your own Alerts:<\/p>\n<ol>\n<li>You need to have a Google account to create Alerts. If you are already using Gmail, Google Docs or any other Google application, you already have an account.<\/li>\n<li>Once you have an account, go to <a href=\"http:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noopener\">google.com\/alerts<\/a>.<\/li>\n<li>To create an Alert, type a word into the \u201cSearch terms\u201d box. If you click \u201cPreview Results\u201d you will see a Google search page for the keyword that you entered.<\/li>\n<li>You can see the properties of your Alert to customise how you receive notifications:<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ul>\n<li>\u201cType\u201d refers to the type of media content you want Google to check; it is recommended that you stick with \u201cEverything\u201d to get the broadest spectrum of results.<\/li>\n<li>\u201cHow often\u201d determines how frequently you receive notifications from Google.<\/li>\n<li>\u201cEmail length\u201d determines how frequently you receive notifications from Google.<\/li>\n<li>\u201cEmail length\u201d determines how many individual search results you will be sent.<\/li>\n<li>Finally, \u201cDelivery to\u201d specifies the email address the Alert will be sent to and is by default your Gmail address.<\/li>\n<\/ul>\n<p>Tweak these settings to suit your needs and remember that you can always edit them later.<\/p>\n<ol start=\"5\">\n<li>Click \u201cCreate Alert\u201d when you\u2019re done.<\/li>\n<li>Google will keep track of your Alert and will send you an email when something new is posted online.<\/li>\n<\/ol>\n<p>Here are some of the suggested Google Alerts which you should look at setting up:<\/p>\n<ol>\n<li>Your company name<\/li>\n<li>The names of your products<\/li>\n<li>The name of your CEO and prominent company personnel<\/li>\n<li>Your industry<\/li>\n<li>Your location, where relevant<\/li>\n<li>Your URL<\/li>\n<li>Your biggest competitors<\/li>\n<li>Your most essential SEO keywords<\/li>\n<\/ol>\n<p>Online Reputation Management is an essential part of brand management.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>To learn more about this must-have skill, you need to do your Brand Management Course. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-762 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer07-600x96.jpg\" alt=\"DSM Digital School of Marketing brand management course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/A0_IsfK_BKE?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[],"class_list":["post-7329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=7329"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7329\/revisions"}],"predecessor-version":[{"id":23421,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7329\/revisions\/23421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/7327"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=7329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=7329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=7329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}