{"id":7278,"date":"2020-04-28T07:00:29","date_gmt":"2020-04-28T05:00:29","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7278"},"modified":"2024-09-16T11:59:54","modified_gmt":"2024-09-16T09:59:54","slug":"how-to-write-for-your-blog","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-write-for-your-blog\/","title":{"rendered":"How to write for your blog"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"479\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/DSM_Infographics_SocialMedia11-e1587731879333.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - blog\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/DSM_Infographics_SocialMedia11-e1587731879333.jpg 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/DSM_Infographics_SocialMedia11-e1587731879333-600x423.jpg 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You&#8217;ve probably heard many <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-digital-marketers-use-data-to-segment-target-customers\/\">digital marketers<\/a><\/strong> speak about how blogging is of the utmost importance to the success of your digital marketing. However, it&#8217;s important that you learn how to start up a blog and write blog posts for it so that each and every single article supports your business.<\/p>\n<p>Today, individuals as well as organisations from all walks of life manage blogs in order to share analyses, instruction, criticisms in addition to other observations of an industry in which they are a rising expert.<\/p>\n<h2><strong>What is a blog?<\/strong><\/h2>\n<p>A <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-you-should-leave-comments-on-blogs\/\"><strong>blog<\/strong><\/a> is a journal that is housed online or article repository which is updated regularly and that concentrates quite specifically on a particular topic. The content of a blog typically may include the following items:<\/p>\n<ul>\n<li>Text,<\/li>\n<li>Pictures,<\/li>\n<li>Videos,<\/li>\n<li>Animated GIFs,<\/li>\n<li>Scans from old physical offline diaries or journals, in addition to<\/li>\n<li>Other hard copy documents.<\/li>\n<\/ul>\n<p>Asa blog can exist just for personal use, sharing information with a select group or to engage the public, a blog owner can set their blog for private or, alternatively, public access.<\/p>\n<p>Here are a number of pointers on writing great blog content.<\/p>\n<h2><strong>What are your customers interested in?<\/strong><\/h2>\n<p>While you will be writing about topics that you\u2019re an expert on, you should still always think \u2013 first and foremost -about what your customers will be interested in reading and not what you want to tell them.<\/p>\n<p>For example, if you\u2019re a ta consultancy, writing a blog post comparing different types of tax software is likely to be more useful than writing about your own services directly. Remember that your blog posts should add value to your readers without asking them to do anything in return. A blog shouldn\u2019t be used to blatantly sell your services but rather to add value to your target market.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/312910601?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Focus on a specific topic or angle and stick with it<\/strong><\/h2>\n<p>Since you are writing a corporate blog, position yourself as an expert in your industry and write relevant, up-to-date and informative articles about your field or an aspect within it.<\/p>\n<h2><strong>Keep in short and simple<\/strong><\/h2>\n<p>Although you are writing long copy for your blog, keep the individual article short. Write short, frequent entries that focus specifically on one idea rather than longer, more detailed ones. Shorter articles are easier to read and reference later one.<\/p>\n<p>Also, structure your pieces meticulously by using subheadings, bullet points and paragraph breaks. A number of years ago, it was best practice to keep your blog articles between 300 and 400 words long. However, now it is recommended that you keep your word count over 500 words.<\/p>\n<h2><strong>Blogs help with SEO<\/strong><\/h2>\n<p>Blog articles are a phenomenal way to improve your website\u2019s ranking through <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-seo-copywriting\/\"><strong>SEO<\/strong><\/a>. Personal stories and case studies make for enjoyable reading and are an excellent way to showcase customer experiences with your product. What problem did you solve? How did you improve someone\u2019s life or business?<\/p>\n<p>Advice articles that your readers can learn from are very popular. Topics such as \u201c5 ways to do\u2026\u201d or \u201c4 reasons why\u2026\u201d are compelling, well structured and provide value to the reader.<\/p>\n<h2><strong>Encourage audience interaction in your blog post<\/strong><\/h2>\n<p>Enquire from your readers what they think of the topic you\u2019re talking about so that they\u2019re encouraged to leave comments. A blog that has lots of reader interaction is likely to be more interesting to other readers and also encourages existing readers to return to your blog in future.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Above all, if you want to have a great blog you need to have phenomenal writing skills. Learn all of these in our <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copywriting<\/a><\/strong>. For more information, please follow this <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\">link<\/a><\/strong>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-diploma-of-copywriting-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7279 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/Copy-Writing-600x96.jpg\" alt=\"DSM Digital School of Marketing- Copy Writing\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/Copy-Writing-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/Copy-Writing-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/Copy-Writing-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/Copy-Writing-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/Copy-Writing-scaled.jpg 2048w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/fktaMpR8EO0?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":7280,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265,1],"tags":[],"class_list":["post-7278","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7278","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=7278"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/7278\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/7280"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=7278"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=7278"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=7278"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}