{"id":7262,"date":"2020-04-24T07:00:07","date_gmt":"2020-04-24T05:00:07","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7262"},"modified":"2022-09-05T19:24:30","modified_gmt":"2022-09-05T17:24:30","slug":"what-is-quality-score-on-google-ads","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-quality-score-on-google-ads\/","title":{"rendered":"What Is A Quality Score On Google Ads"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"496\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/shutterstock_461313763-e1587638988586.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing- Quality Score\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/shutterstock_461313763-e1587638988586.png 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/04\/shutterstock_461313763-e1587638988586-600x425.png 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We already know that Google Ads are a popular form of PPC advertising. Being able to pay for a spot on search engine results pages is very useful, especially for small businesses that don\u2019t have the time to achieve an organic search engine listing.<\/p>\n<p>If you\u2019re trying to perfect your PPC game with Google Ads you need to a proper understanding of Google Ads Quality Score. This is because the quality score has a big influence on the cost and effectiveness of your paid search campaigns.<\/p>\n<h2><strong>What Exactly Is A Quality Score?<\/strong><\/h2>\n<p>Quality score refers to the way Google measures the quality and relevance of your keywords and PPC adverts. Once Google has gathered enough data, the keywords in your advertising account are given a score between 1 and 10 (with 10 being the best score).<\/p>\n<p>This score is used to determine your cost per click. After being multiplied by your maximum bid, it is also used to determine your ad rank in the ad auction process.<\/p>\n<p>Your Quality Score depends on a few core factors which include:<\/p>\n<ul>\n<li>Click-through rate (CTR)<\/li>\n<li>Relevance of each keyword to its ad group<\/li>\n<li>Landing page relevance and quality<\/li>\n<li>Ad text relevance<\/li>\n<li>Google Ads account performance history<\/li>\n<\/ul>\n<p>While each of these components plays an important role in determining your quality score, the click-through-rate is the most significant. The reason is simple \u2013 when an ad gets a lot of clicks it means that users find it helpful and relevant. Google takes note of this and rewards your ad with higher rankings and lower costs.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286507882?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How To Improve Your Quality Score<\/strong><\/h2>\n<p>Since your Google Ads quality score determines where and how often your ads appear online, increasing your score is essential. Your quality score can be increased by streamlining a few key areas in your PPC efforts.<\/p>\n<ol>\n<li><strong>Keyword Research<\/strong> &#8211; Work on finding new, relevant keywords to add to your campaign. This should include long-tail keywords too because they are more specific and are known to increase overall traffic.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li><strong>Keyword Selection<\/strong> &#8211; The keywords you use should always be directly related to the specific elements of your advertising campaign. It&#8217;s also useful to use keywords\/phrases that are made up of a few words instead of just one. This is because internet users are more likely to search for a phrase and not a single word on its own.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"3\">\n<li><strong>Keyword Organization<\/strong> &#8211; Organize your keywords into groups that can be effectively tied to individual campaigns.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li><strong>Refine Ad Text<\/strong> \u2013 Ensure that your advert copy is targeted to your specific ad groups. Ads with a more defined target audience get higher CTRs. This is one of the best ways to improve your quality score.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"5\">\n<li><strong>Optimize Landing Pages<\/strong> &#8211; Ensure that your landing pages contain your targeted keywords in its content. It\u2019s a good idea to create a custom landing page that incorporates your targeted keywords for different ads.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"6\">\n<li><strong>Use Negative Keywords<\/strong> \u2013 Irrelevant Search terms are a drain on your budget. Research and identify these terms and phrases and exclude them from your campaign.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"7\">\n<li><strong>Advert Structure<\/strong> &#8211; Your ad campaigns should always be relevant to what you\u2019re selling. When an ad campaign is more relevant and targeted the campaign, it increases the relevance of your keywords. It\u2019s also a good idea to include keywords in the ad\u2019s headline and display text.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<ol start=\"8\">\n<li><strong>Landing Page Load Time<\/strong> &#8211; It\u2019s important for your adverts landing pages to load as fast as possible. Do a load speed test and see if you need to optimize the speed. Factors that tend to slow download speed are slow redirects, too many redirects, slow servers, and large page sizes.<\/li>\n<\/ol>\n<h2><strong>Final Thoughts<\/strong><\/h2>\n<p>Google\u2019s quality score is primarily used as a measure of relevance. By restructuring your PPC ad campaigns into well-organized groups of keywords you can improve your quality score in no time. Spending a little extra time on keyword research, selection and organization will also improve the quality and specificity of your adverts. This will also increase your website traffic and allow you to target a more specific audience who are probably already searching for what you have to offer.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>The Digital School of Marketing\u2019s\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\">Paid Advertising and Web Analytics Course<\/a>\u00a0will teach you everything that you need to know about the world of Google PPC. To learn about our other online digital marketing courses, please visit our\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/\">website<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/paid-advertising-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-760 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer05-600x96.jpg\" alt=\"DSM Digital School of Marketing Paid advertising and web analyics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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