{"id":7012,"date":"2020-04-03T07:00:28","date_gmt":"2020-04-03T05:00:28","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=7012"},"modified":"2025-04-19T14:19:30","modified_gmt":"2025-04-19T12:19:30","slug":"what-is-brand-style-guide","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-brand-style-guide\/","title":{"rendered":"What is a brand style guide?"},"content":{"rendered":"
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Have you ever thought about what makes a brand<\/a> truly unique? Some marketers think all you need is a logo that nobody\u2019s ever seen the likes of before, while others are of the opinion that how you speak sets you apart as a special brand. Both of those answers are correct, but only partially. When it comes to setting a brand apart, and ensuring consistency throughout your marketing materials, what you really need is a complete brand style guide. Here\u2019s what a style guide is, and four essential elements to include:<\/p>\n

Style guide defined<\/strong><\/h2>\n

So, what the heck is a style guide? Well, here\u2019s a scenario to illustrate its importance:<\/p>\n

Imagine that you own a business and you decide to participate in some digital<\/a> or traditional marketing in order to capture some more market share. You consider outsourcing it to a third-party agency, and make contact with one that is reasonable and has solid credibility. They ask you for your logo in two different formats, as well as hex codes for your brand colours and the specific fonts used in your logo and official PR materials, and you say\u2026<\/p>\n

This is why establishing a brand style guide soon after a business is launched is such a good idea. This ensures that you have all the necessary branding elements for any and all future marketing and advertising campaigns. The four elements of a brand style guide are:<\/p>\n