{"id":6838,"date":"2020-03-24T09:31:10","date_gmt":"2020-03-24T07:31:10","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?post_type=product&#038;p=6838"},"modified":"2025-05-23T10:30:23","modified_gmt":"2025-05-23T08:30:23","slug":"basic-digital-marketing-course","status":"publish","type":"product","link":"https:\/\/digitalschoolofmarketing.co.za\/courses\/basic-digital-marketing-course\/","title":{"rendered":"Basic Digital Marketing Course"},"content":{"rendered":"<p>If you&#8217;re new to the world of digital marketing and eager to understand its fundamentals, the Basic Digital Marketing Course offered by the Digital School of Marketing (DSM) is an excellent starting point. This course is designed specifically for beginners who want to gain a solid grounding in the core concepts of online marketing. Accredited by the United Kingdom Services CPD Body, it covers all the essential elements of digital marketing.<\/p>\n<p>Throughout this basic digital marketing course, you&#8217;ll explore a variety of critical topics including search engine optimization (SEO), social media marketing, email marketing, and content marketing. Each module is crafted to help you build foundational skills that are crucial in navigating the digital marketing landscape effectively. By the end of the course, you will not only understand the key strategies used in digital marketing but also how to apply them practically to enhance any business\u2019s online presence.<\/p>\n<hr \/>\n<p><span style=\"color: #32d4c7;\"><b>Who should do a Basic Digital Marketing Course?<\/b><\/span><\/p>\n<ul>\n<li>Working professionals who want to understand the fundamentals of digital marketing<\/li>\n<li>School leavers who want to get a feel of want it takes to become a digital marketer<\/li>\n<li>Small business owners who would like to get to grips with the\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-basics-of-digital-marketing\/\">basics of digital marketing<\/a><\/li>\n<li>Newbies to online marketing in any form<\/li>\n<\/ul>\n<hr \/>\n<p><strong><span style=\"color: #32d4c7;\">Basic Digital Marketing Course duration<\/span>\u00a0<\/strong><\/p>\n<p>On average it takes 2 months to complete<\/p>\n<hr \/>\n<p><span style=\"color: #32d4c7;\"><strong>The Digital School of Marketing\u2019s Basic Digital Marketing Course will teach you:<\/strong><\/span><\/p>\n<ul>\n<li>WordPress \u2013 understand the WordPress dashboard and learn how to set up a basic website.<\/li>\n<li>Search Engine Optimisation \u2013 the best way to optimise your website so that it ranks higher by using on-page as well as off-page SEO techniques.<\/li>\n<li>Paid (PPC) \u2013 how to create search as well as display advertising on Google\u2019s ad platform<\/li>\n<li>Optimise this advertising for the best results by making use of web analytics.<\/li>\n<li>Social Media Marketing Management \u2013 how you can advertise, write, manage and optimise social media marketing campaigns on various social media channels.<\/li>\n<li>Email Marketing \u2013 how to design an efficient email, slice your audience base and optimise your email marketing for optimal performance.<\/li>\n<li>Mobile Marketing \u2013 how to utilise your target market user behaviour in order to create mobile marketing advertising as well as marketing campaigns.<\/li>\n<li>Digital Copy Writing \u2013 the best way to write for your targeted audience on different mediums in addition to channels for the web using best practice techniques.<\/li>\n<li>Content Marketing \u2013 how to design powerful, unique as well as shareable content for different kinds of target markets.<\/li>\n<\/ul>\n<hr \/>\n<p><span style=\"color: #32d4c7;\"><strong>Accreditations and Endorsements<\/strong><\/span><\/p>\n<p>CPD services body of the UK<\/p>\n<p>DSM is a MICT SETA Accredited College.<\/p>\n<p>QLS \u2013 Quality License Scheme (UK)<\/p>\n<p>The Digital School of Marketing is a member of the IAB and is B-BEE compliant.<\/p>\n<p>If\u00a0you are ready to learn the basic concepts of digital marketing and get to grips with the fastest-growing career of the century, then this online Basic Digital Marketing Course is just for you! If you\u2019re also looking for group <a href=\"https:\/\/digitalschoolofmarketing.co.za\/corporates\/\">digital skills training<\/a> to upskill your team, contact us today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dive into the core principles of digital marketing through the Basic Digital Marketing Course offered by DSM, accredited by the prestigious United Kingdom Services CPD Body. This foundational program is your gateway to understanding the vast digital marketing landscape, positioning you for a thriving career in a field that&#8217;s experiencing exponential growth.<\/p>\n","protected":false},"featured_media":16614,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[714],"product_tag":[759,761,763,762],"class_list":{"0":"post-6838","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-digital-marketing-courses","7":"product_tag-online","8":"product_tag-part-time-studies","9":"product_tag-short-course","10":"product_tag-start-anytime","11":"pa_method-of-study-virtual","12":"pa_method-of-study-online","14":"first","15":"instock","16":"sale","17":"sold-individually","18":"shipping-taxable","19":"purchasable","20":"product-type-variable"},"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/product\/6838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/16614"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6838"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/product_brand?post=6838"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/product_cat?post=6838"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/product_tag?post=6838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}