{"id":6816,"date":"2020-03-23T07:05:45","date_gmt":"2020-03-23T05:05:45","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6816"},"modified":"2022-09-14T09:57:12","modified_gmt":"2022-09-14T07:57:12","slug":"how-to-successfully-engage-prospects-with-facebook-advertising","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/how-to-successfully-engage-prospects-with-facebook-advertising\/","title":{"rendered":"How to successfully engage prospects with Facebook advertising"},"content":{"rendered":"
\"DSM<\/div><\/div>

Engagement is what most social media<\/a> marketers are looking for when running promotions on social media platforms. An engaged audience is indicative of an effective promotional campaign, where followers are noticing and interacting with posts and ad campaigns. The real challenge is crafting content that will lead to the above, and it takes a boat-load of trial and error. This article takes a look at a few tactics you can use to improve engagement rates with prospective leads on social media.<\/p>\n

Identify your prospects<\/strong><\/h2>\n

Have you ever gone to visit someone that you rub up the wrong way? You might have had to remind yourself to stay civil, and possibly adjust your behaviour while around the person \u2013 if nothing more than to keep the peace and avoid negative exchanges. Likewise, advertisers and marketers<\/a> should want to satisfy their prospects and put ads out that have the best chance of pleasing and interesting them. The only way to do this is by getting to know who you\u2019re advertising to. What types of posts do they prefer, and when are they most active on Facebook? What are their aspirations, and are there any potential life problems that they might be facing (that you could assist with)? By better understanding who the prospect is, you better understand how to engage with them.<\/p>\n

Find engaging content<\/strong><\/h2>\n

Critical to driving social engagement is the development of the content to be used as part of the advertising campaign. A brand has two options when it comes to content: in-house versus outsourcing. The benefits of in-house content creation are that you have total control over stylistic elements, time-frames, and campaign management. The issue, however, is that \u2013 unless you\u2019ve employed an experienced rockstar of a designer or copywriter \u2013 you\u2019re probably not going to know what is hot and what is not<\/em> in the industry. Outsourcing content generation and campaign management to a third-party agency might be the better option (at least to start off with). Agency employees usually have vast experience working with different brands in various industries, and their worth is measured based on the effectiveness of their content.<\/p>\n<\/div><\/div>