{"id":6793,"date":"2020-03-19T07:00:21","date_gmt":"2020-03-19T05:00:21","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6793"},"modified":"2024-09-16T11:48:57","modified_gmt":"2024-09-16T09:48:57","slug":"how-to-write-a-ppc-ad","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-write-a-ppc-ad\/","title":{"rendered":"How to write a PPC ad"},"content":{"rendered":"
\"DSM<\/div><\/div>

Once you have chosen your PPC<\/a> <\/strong>platform to create accounts on them. Then, create campaigns to group your PPC ads and outcomes. For example, group ads by geographic location, goal or product. Next, you will be required to decide on the type of ad that you want to create. Make sure that you have a distinct outline of who you want to target and why. Factors such as location, language, keywords, additional demographics, landing pages and action goals.<\/p>\n

Most PPC ads follow the same content formula:<\/p>\n

    \n
  • Headline<\/li>\n
  • Two lines of text<\/li>\n
  • Visible URL<\/li>\n
  • Unseen landing pages<\/li>\n<\/ul>\n

    Each search engine sets its own length for each line but, roughly speaking, keep your heading under 25 characters and each line of text under 35 characters. There are also additional rules governing word use and punctuation so make sure that you read the rules of whichever search engine that you are using before you write an ad.<\/p>\n

    How to write a headline for a PPC ad<\/strong><\/h2>\n

    Writing headlines<\/a><\/strong> takes a lot of time, patience and practice. Try a variety of headlines and do some A\/B testing (which is also known as split testing) to see which one works best. The goal is to achieve a high CTR (click-through rate). Google allows you to run multiple ads using the same search term, which makes it easy to A\/B test ad variations as only one ad will appear at a time for anyone of your keywords.<\/p>\n<\/div><\/div>