{"id":6768,"date":"2020-03-16T07:05:07","date_gmt":"2020-03-16T05:05:07","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6768"},"modified":"2022-10-17T13:16:29","modified_gmt":"2022-10-17T11:16:29","slug":"what-does-embedding-a-social-media-post-into-your-website-mean","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/what-does-embedding-a-social-media-post-into-your-website-mean\/","title":{"rendered":"What does \u2018embedding a social media post into your website\u2019 mean?"},"content":{"rendered":"
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If you are want to include social proof to the content on your landing pages, bulk up a blog<\/a> with real examples, or spread your website’s reach using a newsfeed, embedding content from other platforms which you regularly contribute to can add a lot of value to your website.<\/p>\n

It is estimated that in excess of two billion people make use Facebook every single month. That\u2019s in excess of a third of the world\u2019s population. In June 2018, Instagram had reached one billion monthly active users, up from 800 million in September 2017 and it keeps on growing.<\/p>\n

As many people find company websites through Facebook<\/a> as well as other social media channels, it\u2019s an extremely good idea to build a bridge between your social followers as well as your digital leads. From buttons and posts to feeds as well as recommendations, you can let your visitors get to know your more social side without them ever exiting your site.<\/p>\n

What does \u2018embedding\u2019 mean?<\/strong><\/h2>\n

The term \u2018embedding\u2019 means to place content on your page or your website as opposed to only linking to it. In this way readers don’t have to leave your site in order to consume additional content. The added benefit of this is that the more time that people spend on your site, the more likely they are to navigate to additional pages and buy from you.<\/p>\n

The purpose of embedding content is to make the experience better for your website visitor and, ideally, to acquire more loyal readers. As opposed to sending your website visitors off to someone else’s site, you will retain them where your content is. The best part is that they will remain engaged so they stay with you longer and return more often.<\/p>\n

The value of embedding for small business owners<\/strong><\/h2>\n

By making use of platforms such as Instagram as well as Facebook, small businesses have the ability to connect with customers in a direct as well as personal way. However, some of your regular customers may not know about your social media presence. One of the ways you can use to build a stronger online following is through embedding Facebook, Twitter, Instagram as well as Pinterest feeds and profiles directly into your website.<\/p>\n

In our experience, embedding content has only been advantageous. Owners of small businesses should take full advantage of social media. In this digital age, not having social media that is embedded into your website makes your brand look in addition to out of touch.<\/p>\n<\/div><\/div>