{"id":6757,"date":"2020-03-13T07:10:50","date_gmt":"2020-03-13T05:10:50","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6757"},"modified":"2025-01-16T12:27:28","modified_gmt":"2025-01-16T10:27:28","slug":"how-to-get-to-know-your-clients-better-in-digital-marketing","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-get-to-know-your-clients-better-in-digital-marketing\/","title":{"rendered":"How to get to know your clients better in digital marketing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"382\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/03\/shutterstock_392656987-e1584022500782.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - clients\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/03\/shutterstock_392656987-e1584022500782.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/03\/shutterstock_392656987-e1584022500782-600x337.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Meet Tracy. She\u2019s a 32-year-old who works as an interior designer with a penchant for the vintage \u2013 in everything. Her hobbies are singing \u2013 which she does with a band of her friends at her favourite place to hang out. She\u2019s a night person whose mood lifts from mildly interested to deliriously happy as the day progresses. So, her best mood is closer to evening time.<\/p>\n<p>This bit of information may seem unimportant but can set your business apart from the rest in a significant way. Knowing your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-digital-marketers-use-data-to-segment-target-customers\/\">target market<\/a> is extremely high in the priority list of running a well-received marketing campaign.<\/p>\n<p>When you connect with your client, truly and authentically, they will hang on your every word. With over 7 billion people in the world, each one of them wants to feel special, individual. Having a personalised approach to your market makes you the friend who wants the best for them rather than a business selling a product or service. Take the time and resources to get to know your client better. It\u2019ll serve you and your business to strive in a competitive market.<\/p>\n<h2><strong>The best ways to get your way<\/strong><\/h2>\n<p>Your clients change as often as the weather. This Monday won\u2019t be the same as that Monday. Understanding this, helps you get ahead of the pack. If you gain insight on what makes your client tick, you\u2019re able to be everything they need when they need it.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/309084722?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>\n<h3><strong>Know your customer\u2019s experience\u00a0<\/strong><\/h3>\n<p>That\u2019s all you need to do to find out if your client is responding well to your marketing <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-should-you-do-a-swot-analysis-before-embarking-on-a-social-media-campaign\/\">campaign<\/a>. Even if your client isn\u2019t responding well to your campaign, you need to know why. It\u2019s easy to get caught up in being praised but it\u2019s knowing what you did wrong that can help you improve so, find out what your client REALLY thinks without imparting your own opinions to it. It\u2019s also crucial to be specific when extracting the information you need \u2013 how has this service improved your day today, and the like.<\/li>\n<li>\n<h3><strong>Know who they are not what they are\u00a0<\/strong><\/h3>\n<p>Knowing the name, age and profession of your client aren\u2019t enough. You need to get into knowing who they are, what they are like, which drink they like at what time of the day \u2013 know what makes them make the decisions they make about your products or services. The Acquisitions tab on <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/understanding-power-google-analytics\/\">Google Analytics<\/a><\/strong> is a great way to find out which outlets, blogs or forums your website is getting traffic from. This lets you know what your client gets up to in their leisure time and can help you adjust your site according to the keywords most used to search for your product or service. In a world of technology, everyone loves their social media platforms. Your business should have an account in all the major social media platforms in order to speak to your client in real-time about specific products or services.<\/li>\n<li>\n<h3><strong>Go to where your client is\u00a0<\/strong><\/h3>\n<p>Gaining new clients or retaining the ones you have can be very challenging. The age-old face-to-face model still proves most effective when wanting to gain insight into your client. Organising an on-the-ground event where your client resides can give them the opportunity to speak to you directly and let you know what they like or dislike about your product or service. If you\u2019re a web-based business, a webinar is an effective way to speak to your client directly.<\/li>\n<li>\n<h3><strong>Know the journey between your client and your product or service\u00a0<\/strong><\/h3>\n<p>Getting further into your client\u2019s head means getting to know how they interact with your product or service and why they decide to interact with it. The best way to find this out is through a customer journey map. Through this, you can create a detailed overview of your client\u2019s critical touchpoints \u2013 your client interacting with your brand before, during and after purchase. You can find out what caught your client\u2019s attention to your product or service (the marketing message enticing your client), where and when they bought the product or service (your brand interacting with your client) and when and how they use the product (your client expressing how they feel about your brand and deciding whether to purchase your product again).<\/li>\n<li>\n<h3><strong>Customer keyword research and reviews\u00a0<\/strong><\/h3>\n<p>Your clients spend a lot of time searching online for the products and services they are looking for. If you conduct keyword research on your clients, you\u2019ll get to know what language they use to look for what they want. You can use this information to link what your brand offers with what your client is looking for. You can also look into customer reviews on various platforms that feature your product or service. Customers tend to be wholly honest in these and this can help you understand your client better and be able to offer them exactly what they need.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Digital School of Marketing (DSM) offers exceptional digital marketing courses in South Africa. Get qualified as a professional marketer with our\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/national-certificate-of-advertising-and-digital-marketing\/\">accredited national certificate of advertising and digital marketing<\/a>. To see more of what we offer aspiring marketing gurus, see our\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/\">digital marketing courses<\/a>!<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/ZyCXRkYzAXQ?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[699],"class_list":["post-6757","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-customer-relationship"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6757","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=6757"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6757\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/6758"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6757"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=6757"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=6757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}