{"id":6450,"date":"2020-02-18T07:05:50","date_gmt":"2020-02-18T05:05:50","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6450"},"modified":"2025-02-13T12:19:38","modified_gmt":"2025-02-13T10:19:38","slug":"must-have-digital-marketing-skills-in-2020","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/must-have-digital-marketing-skills-in-2020\/","title":{"rendered":"Must-Have Digital Marketing Skills in 2020"},"content":{"rendered":"
\"DSM<\/div><\/div>

As of the end of October 2019, there were approximately 4.48 billion people who used the Internet. Given the fact that there were \u00a04.021 billion users in 2018, it is certain that the number of Internet users will grow exponential year-on-year.<\/p>\n

With the average South African spending over eight hours a day on the Internet, it\u2019s clear that people\u2019s habits are increasingly moving online. This means that in order for business to succeed in this digital age, it\u2019s vital for them to have a digital marketing<\/a> strategy which is backed by people with a solid digital marketing education.<\/p>\n

Social media marketing<\/strong><\/h2>\n

With 2.65 billion social media<\/a> users in 2018, a number which is predicted to rise to 3.1 billion in 2021, most businesses will find their target audience on social media.<\/p>\n

This means that every single business out there will either need to have a social media marketer on their staff, outsource their social media marketing to an agency or (alternatively) the business owner must confidently know what they\u2019re doing on social media. The reason for this is that they must be able to accurately pinpoint where the business\u2019 audience is so that they are able to effectively market to them.<\/p>\n<\/div><\/div>