{"id":6447,"date":"2020-02-18T07:00:55","date_gmt":"2020-02-18T05:00:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6447"},"modified":"2022-09-05T19:24:25","modified_gmt":"2022-09-05T17:24:25","slug":"why-your-business-needs-digital-marketing-exposure-in-2020","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/why-your-business-needs-digital-marketing-exposure-in-2020\/","title":{"rendered":"Why Your Business Needs Digital Marketing Exposure In 2020"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/shutterstock_1029362278-e1581940678399.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - Digital Marketing Exposure\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/shutterstock_1029362278-e1581940678399.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/shutterstock_1029362278-e1581940678399-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Not too long ago marketing and advertising through digital platforms was seen as a cool option, but not a necessity. Businesses still opted for the more <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-the-key-differences-between-digital-marketing-and-traditional-marketing\/\">traditional methods<\/a> of advertising via television, radio, print, and billboards.<\/p>\n<p>But as time went by, the internet and technology became a formidable force in the corporate world causing businesses of all sizes to reevaluate their approach to marketing. As such digital marketing is longer just an option in 2020, it\u2019s a necessity that cannot be overlooked.<\/p>\n<h2><strong>Why Digital Marketing Exposure Matters<\/strong><\/h2>\n<p>The way we do business has evolved over the years. It\u2019s no longer enough to create a generic website and share content on social media occasionally. A big part of what businesses are to their customers depends on how they perceive you in the digital space. Your business needs to be accessible, social, responsive and ready to go the extra mile.<\/p>\n<p>As <a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/how-technology-supports-the-future-workforce\/\">technology<\/a> allows us to be more connected in every aspect of our lives, the importance of digital marketing exposure will only grow. So if you\u2019re not an active part of the digital realm you\u2019re going to miss out.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285961086?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Benefits Of Digital Marketing Exposure<\/strong><\/h2>\n<p>While every <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-businesses-should-be-using-chatbots\/\">business<\/a> will have different marketing goals in place, growth is something businesses of all sized have in common. The best way to grow is by reaching new customers and convincing them to stay loyal to your brand.<\/p>\n<p>To do this you have to increases your exposure in the digital space. With all the valuable technological resources available to digital marketers its not that difficult to start reaping the benefits. With that in mind, let\u2019s examine some of the ways your business will benefit from digital marketing exposure.<\/p>\n<ul>\n<li>\n<h3><strong>Affordable<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Although we live in a predominantly digital era, traditional methods of marketing are still effective. But by comparison, digital marketing is considerably less expensive. The cost of a website domain is very low and updating the site doesn\u2019t cost a thing. Ad spend prices may vary depending on the platform you choose and how frequently you want your ads to appear, but the cost is still lower than other forms of marketing.<\/p>\n<ul>\n<li>\n<h3><strong>Flexible<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Digital marketing isn\u2019t just about websites and social media posts. Other forms of digital marketing include banner adverts, <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-dynamic-content-in-email-marketing-find-out-more\/\">email marketing<\/a>, and content marketing. With so many options available you have the freedom to choose one that best fits your business goals and advertising strategy. Digital marketing also gives you the flexibility to test and adjust all your ad campaigns in real-time.<\/p>\n<ul>\n<li>\n<h3><strong>Interactive<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Digital marketing has changed the way businesses communicate with their customers. Thanks to social media, instant messaging apps and the comment section of website posts, you can reach your customers directly and instantly. Interacting with customers and addressing their concerns and questions shows them that you care about their experience with your brand. This will lead them to feel like a valued part of your brand\u2019s community and allows you to gauge their reactions and preferences to your content and brand in general.<\/p>\n<ul>\n<li>\n<h3><strong>Establish Brand Authority<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Digital marketing is an excellent way for your business to comment on news and issues that are related to your industry. By having the platform to do so freely, your brand can establish itself as a leader on such topics. Over time your audience will see your brand as a trustworthy source of information and will feel encouraged to remain a loyal customer. This will cement your position as an expert in your field and increase your brand authority.<\/p>\n<ul>\n<li>\n<h3><strong>Unlimited Content Creation<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Content is a great way to increase your exposure in the digital space. By creating valuable, engaging content you can use your blog or social platforms to elaborate on the promises you\u2019ve made in your other advertising endeavors (like print ads, banner ads, and television spots). In this way, dedicated long-form content will help to maximize the effectiveness of your entire marketing campaign.<\/p>\n<ul>\n<li>\n<h3><strong>Progress Tracking<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Digital marketing makes it easy to track the progress of your advertising efforts in real-time. Various data and analytics can help you to track statistics like click-through rates, page views, and ad clicks. While the comments section of various digital platforms will allow you to track the activities, likes, and dislikes of your customers. The increased digital exposure allows you to track your progress and refine your strategies as needed.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you are keen to discover more regarding the power of digital marketing then we really recommend that you do our Advanced Digital Marketing Course. For more information, please follow this\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/advanced-digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6448,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[17],"class_list":["post-6447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-digital-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=6447"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6447\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/6448"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=6447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=6447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}