{"id":6438,"date":"2020-02-17T07:00:07","date_gmt":"2020-02-17T05:00:07","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6438"},"modified":"2022-09-05T19:24:25","modified_gmt":"2022-09-05T17:24:25","slug":"how-has-content-marketing-changed-public-relations","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/how-has-content-marketing-changed-public-relations\/","title":{"rendered":"How has content marketing changed public relations?"},"content":{"rendered":"
\"DSM<\/div><\/div>

The meeting up of content marketing and public relations as an \u2018inevitable marriage\u2019. This makes total sense, because PR involves communication and most of the communication today is performed through digital mediums. Content marketing has changed the way public relations professionals do their jobs, broadening the scope of both message and medium with digital media like blogs and social media. Here are a few ways PR has evolved with the emergence of digital content marketing<\/a>:<\/p>\n

There are more channels<\/strong><\/h2>\n

Traditional public relations<\/a> ended with the rise and proliferation of the internet. Before online public relations were possible, press releases had to be faxed or posted to media houses. Mass media was one-way communication via radio sets or television screens. PR professionals had fewer channels available to share messages with their public stakeholders, and even fewer opportunities to engage with them.<\/p>\n

The introduction of email, online messaging, digital file-sharing, social media, and public reviewing marked a new era for public relations, with more consumer touchpoints than ever before in history. From informative mailers to social media pages and groups; discussion forums and product or service-reviewing platforms, the digital era and content marketing offer affordable, effective ways to reach target audiences.<\/p>\n<\/div><\/div>