{"id":6424,"date":"2020-02-14T07:00:22","date_gmt":"2020-02-14T05:00:22","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6424"},"modified":"2022-09-05T19:24:25","modified_gmt":"2022-09-05T17:24:25","slug":"what-skills-you-need-as-a-modern-day-sales-person","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-skills-you-need-as-a-modern-day-sales-person\/","title":{"rendered":"What Skills You Need As A Modern Day Sales Person"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/i-personal_selling-c-5-l-2-e1581592406385.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - skills\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/i-personal_selling-c-5-l-2-e1581592406385.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/i-personal_selling-c-5-l-2-e1581592406385-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Working in sales often comes with a bad rep. in the movies, the stereotypical sales person is seen as either super pushy or completely uninterested. In reality, however sales people are among the hardest working people in the workforce.<\/p>\n<p>Today the world of sales has fundamentally changed. Gone are the days of approaching a clueless customer and sweet-talking them into making a purchase. With information about literally everything readily available online, most customers already know exactly what they\u2019re looking for when they enter a store. They\u2019ve done their research and know their options.<\/p>\n<p>With so many new dynamics to consider in the sales management profession, how do you stay relevant and be successful?<\/p>\n<p>The good news is that although we live in an increasingly high tech world, people still seek out human interaction. As such, some rather old-school sales skills and techniques are just as in-demand as newer skills. Let\u2019s take a look at exactly what it takes to make it as a sales person in 2020.<\/p>\n<h2><strong>Skills Every Sales Person Needs Today<\/strong><\/h2>\n<ul>\n<li>\n<h3><strong>Expert Knowledge<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Customers can often find themselves overwhelmed with information they\u2019ve gathered from online sources. This is where the expertise of a sales person is essential. Customers will need the assistance of an intelligent advisor to help them sift through the plethora of information they\u2019ve accumulated. Sales people who know everything about the products\/services on offer are sure to be successful in closing a sale.<\/p>\n<ul>\n<li>\n<h3><strong>Confidence<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>The world of sales has never been for the faint-hearted. Sales reps need to have confidence in themselves and their product to make a lasting impression on their customers. This is especially important today, as more informed customers won\u2019t be swayed by someone who seems uncertain about what they\u2019re selling. Therefore, solid facts presented with the right amount of confidence are essential.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/338870175?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><ul>\n<li>\n<h3><strong>Teamwork<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Sales is about more than just one-on-one interaction with a customer. Different sales teams often need to coordinate with the marketing department to share feedback about strategies. Sales teams need to work together to collaborate on best practices, share advice and offer unique insight into what\u2019s best for the business.<\/p>\n<ul>\n<li>\n<h3><strong>Willingness To Research<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Modern-day sales people need to understand the market, their product, and their prospective customers. To be truly good at the job sales persons need to have a genuine interest in developing this knowledge. In modern sales management, taking the time to research your target market and learn about what customers need, like and dislike has become crucial. Adequate research will allow you to perfect your sales pitch, create more meaningful interactions with prospective customers and help to close more sales deals.<\/p>\n<ul>\n<li>\n<h3><strong>Social Media Marketing<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>When we think about sales we often picture ourselves interacting with a real person who\u2019s trying to sell us something. But in the age of technology, sales aren\u2019t limited to the real world. It\u2019s also a big part of the digital realm. Social media plays a huge role in sales and marketing. This means sales personnel need to have the skills to communicate with customers via social platforms. Social media skills are also needed to create content and create brand awareness in the digital space.<\/p>\n<ul>\n<li>\n<h3><strong>Storytelling Skills<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p>Personal essays are one of the most popular forms of digital content. This is because people place great value on the shared experiences of their peers. Content with a personal touch also tends to do better than advertorials and promotional posts online. With that in mind, sales staff need to know how to control the narrative. As such, they need the skills to share relevant personal anecdotes, discuss any concerns customers may have and demonstrate the benefits of whatever they\u2019re selling. These skills help to establish a real connection with customers.<\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Great sales people have always known the right way to connect with their customers. Although a few things may have changed, the need for this connection is still very relevant in the modern world of sales. If you want to be the best sales person you can be, sign up for a sales management course to learn just what it takes to be a successful sales person in the new decade and beyond.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about sales\u00a0 If so, then you should really do our Sales Management Course. For more information, please follow this<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\">\u00a0link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/sales-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6425 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/Sales-management-600x96.jpg\" alt=\"DSM Digital School of Marketing - Sales management\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/Sales-management-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/Sales-management-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/Sales-management-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/Sales-management-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/Sales-management.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/IgOW6pgHcJ8?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[398,1],"tags":[494],"class_list":["post-6424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sales-blog","category-blog","tag-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6424","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=6424"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6424\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/6426"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6424"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=6424"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=6424"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}