{"id":6344,"date":"2020-02-06T07:00:36","date_gmt":"2020-02-06T05:00:36","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6344"},"modified":"2022-09-05T19:24:24","modified_gmt":"2022-09-05T17:24:24","slug":"how-you-should-plan-your-ppc-spend-with-a-low-budget","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-you-should-plan-your-ppc-spend-with-a-low-budget\/","title":{"rendered":"How you should plan your PPC spend with a low budget"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/i-paid_advertising-c-3-l-3-e1580904850270.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - PPC\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/i-paid_advertising-c-3-l-3-e1580904850270.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/02\/i-paid_advertising-c-3-l-3-e1580904850270-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Google\u2019s PPC <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/pay-per-click-advertising\/\">(pay-per-click)<\/a> ads are becoming more and more popular as they give your brand a boost and help your company show up on the first page of the search engine results pages.\u00a0 Using Google PPC ads helps to increase traffic to your site and speed up your conversion rate too.<\/p>\n<p>The best benefit of all with Google PPC ads is that you only pay when someone clicks on your ad \u2013 great news, right?<\/p>\n<p>The goal of every business listed on the world wide web is to make it to the top of a search engine results page <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-aim-first-page-google-serps\/\">(SERP)<\/a>.\u00a0 Let\u2019s face it \u2013 it\u2019s the only place to be, right.\u00a0 Of course, it is, so let\u2019s get straight into how you should plan your PPC spend with a low budget.<\/p>\n<h2><strong>How does Google PPC actually work?<\/strong><\/h2>\n<p>Once you\u2019ve created your digital marketing post or advert, Google PPC allows you to effectively bid on keywords that you have chosen which are relative to your business.\u00a0 The best part is \u2013 it\u2019s super cost-effective!\u00a0\u00a0 Google Ads is a platform that allows your business to create clickable ads that are based on a pay-per-click (PPC) basis, which means you only pay for clicks made on your ad.<\/p>\n<p>When you\u2019re working with a low budget it\u2019s important to make sure though that you have clear objectives when deciding to use PPC as part of your overall digital marketing campaign.\u00a0 Another important point is to decide upfront the amount of your budget as PPC spend can easily escalate if it\u2019s not monitored correctly<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285237866?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Are you adequately planning your PPC spend?<\/strong><\/h2>\n<p>As you\u2019ve most probably guessed by now it\u2019s vital that you spend your PPC budget wisely.\u00a0 While understanding that you have to spend money to make money, but when it comes to PPC advertising budgets can often go out the window.<\/p>\n<p>A lot of digital marketers concentrate on creating exceptional and captivating ads, which is, of course, a good thing, but are you adequately planning your PPC spend? This is the million-dollar question and its importance is often overlooked.<\/p>\n<p>Your PPC spend, especially if you have a low budget, must be part of your digital marketing strategy and well thought out.\u00a0 Although you\u2019re more than likely eager to get posting your ad, it\u2019s worthwhile to consider your budget before you start.<\/p>\n<p>There are many aspects of planning your PPC spend to take into consideration, such as visitor frequency, lead quality and buying cycle.\u00a0 You\u2019ll also need to ask questions, such as how much value you can afford to place on the value of a lead, for instance.<\/p>\n<p>When working with a low PPC spend budget it\u2019s important to make smart decisions about your PPC spend.\u00a0 The goal is to increase your PPC advertising results but not your PPC spend.<\/p>\n<h2><strong>How to get your Google PPC ads to cost you less<\/strong><\/h2>\n<p>Whether you\u2019re a business owner or are embarking on a digital marketing career, you\u2019ll need to plan your PPC spend wisely.\u00a0\u00a0 It\u2019s an absolute must to complete a digital marketing course which will enable you to get your Google PPC ads to cost you less.<\/p>\n<p>Here are a few tips on how to plan your PPC spend with a low budget:<\/p>\n<ul>\n<li><strong>Define your PPC budget<\/strong> \u2013 Firstly, define your PPC spend budget by deciding on the minimum daily amount you\u2019ll spend on Google Ads and then your total monthly budget.<\/li>\n<li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-exactly-is-a-landing-page\/\"><strong>Landing page<\/strong><\/a> <strong>relevance<\/strong> \u2013 Make sure your landing page connected to your PPC campaign is specifically designed to give the visitor what they\u2019re looking for. You can create a brand new landing page for each of your PPC ads \u2013 that\u2019s really getting the most out of your PPC spend.<\/li>\n<li><strong>Keyword selection<\/strong> \u2013 Trim down your keyword selection by keeping in mind that some keywords that you\u2019ve selected may not produce conversions. Only choose keywords that are the most relevant to your business.<\/li>\n<li><strong>Keyword group<\/strong> \u2013 It\u2019s also a good idea to create a single keyword ad group, which allows your ad to feature just one keyword in a sentence than multiple.<\/li>\n<li><strong>Avoid \u2018maximum\u2019 temptation<\/strong> \u2013 Google Ads gives you the option to choose a type of bidding style that suits your requirements, however, be careful not to automatically opt for \u2018maximum\u2019 conversions or \u2018maximum\u2019 clicks, as this can prove an expensive choice.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Do you want to learn more about how to optimise your website \u2013 as well as other sites \u2013 for SEO. If so, you need to do an\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">SEO course<\/a>. The Digital School of Marketing\u2019s SEO and Web Analytics Course will give you all the tools you need to make this a reality. For more information, please visit our\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">website<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-758 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer03-600x96.jpg\" alt=\"DSM Digital School of Marketing SEO and Web Analytics course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/WyJsRLuvYQA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[264,1],"tags":[605],"class_list":["post-6344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-blog","category-blog","tag-pay-per-click"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=6344"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/6345"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=6344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=6344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}