{"id":6263,"date":"2020-02-03T07:00:54","date_gmt":"2020-02-03T05:00:54","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6263"},"modified":"2022-09-14T08:55:46","modified_gmt":"2022-09-14T06:55:46","slug":"attributes-of-a-viral-video","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/attributes-of-a-viral-video\/","title":{"rendered":"Attributes of a viral video"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"454\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_261197468-e1580480691148.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - viral video\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_261197468-e1580480691148.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_261197468-e1580480691148-600x401.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We\u2019re entertained by online videos daily, whether via social media platforms or by choosing what videos we want to watch on YouTube and other online sites.\u00a0 But what makes a video go viral online?\u00a0 What distinguishes a much-watched video from a video that get\u2019s hardly any views and drops off the radar?<\/p>\n<p>A lot of creativity, work and money go into creating a video to share online.\u00a0\u00a0 So, it\u2019s absolutely the dream of every video maker that their creative videos are a success and go viral.\u00a0 Creating and marketing a video successfully means that it does go viral and this is no easy task.\u00a0 There are literally thousands and thousands of videos being posted online daily around the world.\u00a0 So, what attributes does a video need to go viral?<\/p>\n<p>It\u2019s worthwhile mentioning that fully understanding the many aspects and intricacies of digital marketing is important to know even before your first video is made.\u00a0 To safeguard the chances of your video landing up in the wasteland of unseen videos it\u2019s a great idea to complete a digital marketing course.<\/p>\n<h2><strong>What are the benefits of your video going viral?<\/strong><\/h2>\n<p>Being online is all about being \u2018seen\u2019 and this objective is no different when it comes to your digital marketing videos.\u00a0 To get a good return on investment it\u2019s important to understand the benefits of your video going viral.<\/p>\n<p>Video marketing is all the rage online nowadays.\u00a0 There are many popular platforms on which videos can be shared, such as social media sites, websites and video platforms.\u00a0 The importance of your video marketing is a success cannot be underestimated as a lot of hard work, creativity and money go into creating videos to share online.\u00a0 The most important measure of the success of your video is how well it\u2019s received, liked and shared.<\/p>\n<p>Everything is visual these days and it\u2019s been proven that video via social media platforms receives the most interaction.\u00a0\u00a0 Modern online users are pushed for time and have an overload of content to scroll through, including static and video content.<\/p>\n<p>There are many benefits of posting an interesting, captivating video and video marketing must be a part of any digital marketing strategy.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267583138?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Here are a few of the most popular benefits of having your video go viral<\/strong><\/h3>\n<ul>\n<li><strong>Cost-effective<\/strong> \u2013 The great news is that video creation is affordable. With the advance of smartphones, creating and capturing an entertaining video is an extremely cost-effective form of advertising.<\/li>\n<li><strong>Easy to share<\/strong> \u2013 A video has become extremely easy to share across the many social media platforms and in turn, it can be shared by your viewers with the easy click of a button.<\/li>\n<li><strong>Brand boost<\/strong> \u2013 Customised video content is great for boosting your brand. A video is an effective way to stay constant with your brand\u2019s message.\u00a0 Videos are so effective at entertaining your audience as well as enabling them to instantly recognise your brand.<\/li>\n<li><strong>Entertainment value<\/strong> \u2013 With the digitalisation of everything, it\u2019s refreshing to be visually entertained online. The enjoyment levels of videos are rated as the quickest way to attract and retain an audience.<\/li>\n<\/ul>\n<h2><strong>\u00a0<\/strong><strong>Attributes of a viral video<\/strong><\/h2>\n<p>The success of a video that goes viral is far-reaching and long-lasting.\u00a0 In fact, videos that go viral are not only shared over and over again, but they also get people talking about it.\u00a0 But, it\u2019s difficult to hit on a video that is destined to go viral but if you do, your marketing efforts will reap the many rewards.<\/p>\n<h3><strong>Here are some attributes of a viral video:<\/strong><\/h3>\n<ul>\n<li><strong>Top-quality<\/strong> \u2013 The overall quality of a video that goes viral has to be of the highest quality, both in content and video quality. Above all make sure your video has a high resolution.<\/li>\n<li><strong>Video length <\/strong>\u2013 Shorter videos tend to not only be viewed more but also are shared more. Online users are pushed for time and video competition is high, so keep videos short and to the point.\u00a0 Trim off any excess or uninteresting content.<\/li>\n<li><strong>Humorous<\/strong> \u2013 We\u2019ve all seen the unrivalled success of memes. It\u2019s a fact that most videos that go viral contain some elements of humour.\u00a0 Humorous videos are shared way more often.<\/li>\n<li><strong>Creativity<\/strong> \u2013 Video marketing is all about building a brand\u2019s story and this must be done creatively. Even your video headline has to capture a viewer\u2019s attention.\u00a0 Viral videos have to be unique and creative.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about digital marketing? If so, then you need to check out our Digital Marketing Course.\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\">Follow this link<\/a>\u00a0to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-759 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer04-600x96.jpg\" alt=\"DSM Digital School of Marketing Digital Marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/JoEwCXKahVc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[263],"tags":[105],"class_list":["post-6263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing-blog","tag-video-marketing"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=6263"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/6264"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=6263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=6263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}