{"id":6149,"date":"2020-01-24T07:00:09","date_gmt":"2020-01-24T05:00:09","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6149"},"modified":"2022-09-05T19:24:23","modified_gmt":"2022-09-05T17:24:23","slug":"what-are-long-tail-keywords","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/what-are-long-tail-keywords\/","title":{"rendered":"What are long tail keywords?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_1072023416-e1579786233898.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - Keywords\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_1072023416-e1579786233898.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_1072023416-e1579786233898-600x400.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We all know the immense value of keyword selection in digital marketing, but did you know that long tail keywords attract way more traffic?\u00a0\u00a0 And long tail keywords not only attract more traffic, they attract the right traffic that are really interested in what your business has to offer, or the information contained in your blog.<\/p>\n<p>There\u2019s even claims that long tail keywords when used in copy writing for website content or when blogging can outperform your competition if they\u2019re sticking to single keywords.\u00a0 That\u2019s great news even for the seasoned copy writer or blogger when it comes to digital marketing success.<\/p>\n<p>Focusing on long tail keywords is a really effective SEO tactic and when you\u2019re responsible for a SEO strategy there\u2019s no doubt it will involve in great detail \u2018how to use keywords effectively\u2019 so to get a better understanding of the how long tail keywords work and their importance it\u2019s a great idea to complete a digital marketing course with an accredited course provider.<\/p>\n<h2><strong>What exactly is a long tail keyword?<\/strong><\/h2>\n<p>Most people think that a long tail keyword is defined by how many keywords they contain, but this isn\u2019t the case.\u00a0 A long tail keyword is directly linked to the number of keywords used.\u00a0\u00a0 The correct definition of long tail keywords is that this form of keyword optimisation is a complete phrase.\u00a0 Keywords have evolved over the past few years as people now type in specific phrases related to what they\u2019re looking for when searching on Google.<\/p>\n<h2><strong>How do long tail keywords work?<\/strong><\/h2>\n<p>With shorter keywords the competition for ranking is aggressive, so the good news about users typing in specific phrases when searching is that the volume of results displayed are much lower, thus the chances of your content showing up increases if you\u2019ve used specific phrases in your long tail keyword choice.<\/p>\n<p>It\u2019s become common practice now to target longer keyword phrases as they rank much better and receive interest from users with precise intention.\u00a0 Therefore, using long tail keywords improves your chances of connecting with a potential customer.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285960991?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Did you know that long tail keywords are super voice friendly when searching on Google?<\/strong><\/h2>\n<p>The best thing about long tail keywords is that its super voice friendly when people use their voice on Google when conducting a search.\u00a0 People tend to speak in phrases and not single words, so it makes sense that single keywords aren\u2019t as effective in voice search.\u00a0 With more and more people searching on the go by using voice search, long tail keywords are dominating the voice search results pages on Google.<\/p>\n<h2><strong>Why use long tail keywords<\/strong><\/h2>\n<p>Although long tail keywords are searched for less frequently there are many benefits to using this form of keyword selection in your SEO strategy.\u00a0\u00a0 You\u2019ll have a better chance of success in terms of engagement with long tail keywords, so let\u2019s take a closer look at some of their most obvious benefits.<\/p>\n<ul>\n<li><strong>Focused traffic<\/strong> \u2013 When a user focuses on a specific search by typing in exactly what they\u2019re looking for something magic happens \u2013 the traffic you attract are completely focussed on your long tail keywords.<\/li>\n<li><strong>Increased conversion rate <\/strong>\u2013 When your long tail keywords cause you to show up on the search engine results pages, there\u2019s an increased likelihood of the searcher converting to a customer because you\u2019ve provided a match to their question or query.<\/li>\n<li><strong>Decreased competition<\/strong> \u2013 No business wants competition, and this is especially so when it comes to being noticed online. Long tail keywords dramatically decrease the competition \u2013 which certainly is a good thing.<\/li>\n<li><strong>Lower cost<\/strong> \u2013 Even better news is that long tail keywords usually work out cheaper than using generic single keywords as there are less people bidding on them which drives up their price for pay-per-click advertising.<\/li>\n<li><strong>Speeds up the click-through rate<\/strong> \u2013 There\u2019s nothing slow about digital marketing and the same rings true for pay-per-click advertising. You speed up your click-through rate by using long tail keywords as people search with certain phrases or questions.<\/li>\n<li><strong>Increased visibility<\/strong> \u2013 By using long tail keywords your content is more likely to show up on the search engine results pages, thereby increasing your visibility and what\u2019s great about this is that you increase your visibility to a target audience that matters.<\/li>\n<\/ul>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Are you keen to <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/seo-and-web-analytics-course\/\">learn more about SEO<\/a>? If you are, then you should really look at doing our SEO and Web Analytics Course. 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