{"id":6103,"date":"2020-01-22T07:00:25","date_gmt":"2020-01-22T05:00:25","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=6103"},"modified":"2022-09-05T19:24:23","modified_gmt":"2022-09-05T17:24:23","slug":"why-you-should-search-for-trending-hashtags-before-posting-content","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/why-you-should-search-for-trending-hashtags-before-posting-content\/","title":{"rendered":"Why you should search for trending hashtags before posting content"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_552327757-e1579610004975.png\" class=\"attachment-full size-full\" alt=\"Content Marketing- Why You Should Search For Trending Hashtags Before Posting Content\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_552327757-e1579610004975.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/shutterstock_552327757-e1579610004975-600x400.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The thought of posting on Instagram without any <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-hashtag-how-to-use-it\/\">hashtags<\/a> is unheard of, but why are hashtags so important when it comes to posting on this super popular social media platform?\u00a0 There\u2019s no doubt that the seemingly insignificant #hashtag is a powerful little tool.<\/p>\n<p>With over 800 million monthly users, it\u2019s no easy task to stand out and get noticed on Instagram \u2013 this is where using trending hashtags can make all the difference.\u00a0 Hashtags have been around for over a decade now, so they obviously work well.\u00a0 Knowing which hashtags to include in your posts on Instagram is key to its success to developing a recognisable brand, attracting more followers, boosting engagement and ultimately increasing revenue.<\/p>\n<p>But is it necessary to keep an eye on the trending hashtags before posting content on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-are-instagram-stories-and-why-are-they-so-powerful\/\">Instagram<\/a>?<\/p>\n<p>Like any other social media platform Instagram has a search engine that allows users to search for content.\u00a0 So, it\u2019s important to continually adjust and update your digital marketing strategy for Instagram and this includes regularly keeping up with the hashtags that are currently trending within your industry.<\/p>\n<p>There are really handy tools available that helps you search for hashtags that are trending but to gain a full understanding of the importance of hashtags and why they\u2019re super important when posting on Instagram it\u2019s vital to complete a social media marketing course.<\/p>\n<h2><strong>Benefits of keeping track of trending hashtags<\/strong><\/h2>\n<p>Did you know that by including only 1 hashtag in your Instagram posts you\u2019ve already increased its chance of more engagement by 10% than a post with no hashtags.\u00a0 Now, just imagine including not only more hashtags but the \u2018right\u2019 hashtags that are currently trending for your industry.\u00a0 The benefits are massive.<\/p>\n<p>Instagram has nearly 100 million photos that are posted every single day \u2013 that\u2019s a lot of images!\u00a0 Can you imagine how easy it is for your content to get lost in this massive jungle of posts?\u00a0 Hashtags is Instagram\u2019s way of making sure relevant content gets seen by its intended audience. \u00a0Now that\u2019s an advantage that shouldn\u2019t be missed.\u00a0 And hashtags help your audience find you \u2013 the benefits of hashtags just keeps getting better!<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/285098693?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to search for trending hashtags on Instagram<\/strong><\/h2>\n<p>So now you\u2019re super excited about helping Instagram get your posts in front of your target audience, but how do you know which hashtags are trending for your topic or industry?\u00a0 \u00a0\u00a0There are many really great tools available online that can help you find the trending hashtags before posting content on Instagram, but it\u2019s helpful to do some research of your own first.\u00a0 Take a closer look at the hashtags your top competitors are using and try some out with your next post.<\/p>\n<p>Instagram also has their \u2018explore page\u2019 which is an algorithm based engine that shows you what\u2019s trending right now on their platform based on your past activity.\u00a0 Showing up on Instagram\u2019s \u2018explore page\u2019 is a massive achievement and will ensure that you reach your <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-digital-marketers-use-data-to-segment-target-customers\/\">target audience.<\/a><\/p>\n<p>Although finding relevant top trending hashtags for each of your posts on Instagram may seem like a time-consuming process, it\u2019s actually quite easy to do once you get into a routine of adding trending hashtags to your posts.<\/p>\n<h2><strong>How to use trending hashtags on Instagram<\/strong><\/h2>\n<p>Now that you\u2019re armed with the latest trending hashtags for your topic you\u2019re almost there to making an impact with your post on Instagram and growing your followers.\u00a0 However, keep in mind that how you use these trending hashtags is just as important as they hashtags themselves.<\/p>\n<p>Although there are many theories on the right number of hashtags to use in a single post on Instagram, the golden number generally agreed upon is 11 hashtags.\u00a0 Although it\u2019s tempting to hop on the bandwagon and use top trending hashtags, make sure your hashtags are relevant.\u00a0 Using irrelevant hashtags will get you on Instagram\u2019s spammer list and no digital marketer wants that to happen.<\/p>\n<p>Remember to not overuse the same hashtags, otherwise you\u2019ll be a suspected spammer on this social media platform.\u00a0 It\u2019s also a good idea to create a list for all your hashtags \u2013 don\u2019t forget to keep your hashtag list fresh with regular new hashtags added and overused hashtags deleted.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about social media marketing? The\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">Social Media Marketing Course<\/a>, which is offered by the Digital School of Marketing, will teach you this and so much more! Follow this\u00a0<a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a>\u00a0for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/4kpKmnuOwjc?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":6104,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[],"class_list":["post-6103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=6103"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/6103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/6104"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=6103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=6103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=6103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}