{"id":5940,"date":"2020-01-06T07:05:41","date_gmt":"2020-01-06T05:05:41","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5940"},"modified":"2025-08-26T10:57:08","modified_gmt":"2025-08-26T08:57:08","slug":"why-you-should-be-searching-for-trending-hashtags-before-posting-content","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/why-you-should-be-searching-for-trending-hashtags-before-posting-content\/","title":{"rendered":"Why You Should Search For Trending Hashtags Before Publishing"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/i-public-_relations_and_social_media-c-12-l-2-e1577958658873.jpg\" class=\"attachment-full size-full\" alt=\"DSM digital School of Marketing - hashtags\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/i-public-_relations_and_social_media-c-12-l-2-e1577958658873.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2020\/01\/i-public-_relations_and_social_media-c-12-l-2-e1577958658873-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-covered-in-a-social-media-marketing-course\/\">Social media marketing<\/a>, which is an approach to digital marketing, is currently the easiest as well as the most effective approach for attracting new clients to your business in addition to retaining the existing ones.<\/p>\n<p>It is not an exaggeration to make the assumption that most people are using trending hashtags in order to target clients. However, what we find is that most people know about the concept but certainly don\u2019t have the necessary fundamentals in place for effective use of trending hashtags.<\/p>\n<p>Be aware that irrespective of the popularity of a trending <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-use-hashtags-on-instagram\/\">hashtag<\/a> for marketing, if used incorrectly it might have a negative impact on what you\u2019re trying to achieve. This means that it is important for the social media marketers to learn about how to use trending hashtags.<\/p>\n<h2><strong>You can\u2019t not do anything about hashtags <\/strong><\/h2>\n<p>This is because they aren\u2019t merely a trend which needs to be adopted so that your digital marketing campaign will magically improve.<\/p>\n<p>Hashtags are a way of communicating as well as expanding your business on social media. These characters play a vital role in developing interest in your social media accounts. They are made use of on a number of social media platforms. The most common of these are Twitter and Instagram.<\/p>\n<p>Incorporating a hashtag into your posts assists with categorising content for your audience. From the perspective of a user, hashtags permit people to isolate posts which are relevant to their interests as well as interact with other users of social media who share those interests. They are able to do this by joining in on the conversation surrounding a particular hashtag.<\/p>\n<p>From an organisational perspective, using an appropriate hashtag is your chance to be noticed in such conversation as well as create your company as a voice for certain topics. Knowing where, why, and how to hashtag can change your social media game can increase your presence tremendously.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/318738874?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to use trending hashtags<\/strong><\/h2>\n<p>Twitter trending hashtags offer digital marketers a phenomenal opportunity to target subscribers of this microblogging platform. Statistics demonstrate that over 126 million people are using Twitter actively every month.<\/p>\n<p>With the great many people making use of twitter each and every single day, there is a strong likelihood that these individuals are following trending hashtags on this social media platform. This means that an organisation which is making use of trending hashtags correctly may achieve a high audience base on Twitter which can be converted into paying clients.<\/p>\n<p>Instagram is yet another top-rated social media platform which has a high number of daily users. In fact, there are over 1 billion monthly users on this picture-sharing social media platform so if you\u2019re looking for a new audience chances are very good that you\u2019ll find them on Instagram.<\/p>\n<p>On this social media platform there are trending hashtags which offer a great opportunity for digital marketers to get their products and\/or services in front of the people who will purchase them. Through the Instagram trending hashtags, you can be able to increase your posts engagements.<\/p>\n<p><strong>Learn more regarding hashtags and social media marketing with the Digital School of Marketing<\/strong><\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more regarding social media marketing and how this can benefit your business then you need to do our Social Media Marketing Course. Developed by industry experts, when you\u2019ve done this course you can be assured that you have the best information at your fingertips. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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