{"id":5936,"date":"2020-01-06T07:00:57","date_gmt":"2020-01-06T05:00:57","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5936"},"modified":"2022-09-05T19:24:21","modified_gmt":"2022-09-05T17:24:21","slug":"how-long-tail-keywords-will-benefit-your-blogging","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-long-tail-keywords-will-benefit-your-blogging\/","title":{"rendered":"How long-tail keywords will benefit your blogging"},"content":{"rendered":"
\"DSM<\/div><\/div>

There is no doubt about it that long-tail keywords remain to be vitally important when we\u2019re speaking about\u00a0 search engine optimisation (SEO). In actual fact, this type of keyword is the foundation of an efficient SEO strategy.<\/p>\n

Don\u2019t believe us? Well, have a look at the stats. Long-tail keywords represent 70% of all searches conducted on the Internet. Using these types of keywords are how you generate organic search traffic to your website. In the words of SEO and content marketing<\/a> experts, they\u2019re the holy grail of SEO. Thus incorporating long-tail keywords in your blog posts can assist you with maximising your organic search rankings as well as organic traffic.<\/p>\n

Keyword stuffing is a no-no<\/strong><\/h2>\n

We\u2019ve all heard about keyword stuffing \u2013 in other words the overuse of a particular word. Don\u2019t be fooled into thinking that this black hat SEO technique only applies to short-tail keywords. This is not the case. So whether you\u2019re using short- or long-tail keywords you still need to adhere to best practices when it comes to optimising your content.<\/p>\n

So before we get further into why long-tail keywords<\/a> will benefit your blogging, let\u2019s take a look at what the different types of keywords are.<\/p>\n

Keywords can be either short-tail or long-tail:<\/p>\n