{"id":5930,"date":"2020-01-03T07:05:55","date_gmt":"2020-01-03T05:05:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5930"},"modified":"2024-09-16T11:35:21","modified_gmt":"2024-09-16T09:35:21","slug":"how-to-work-with-a-digital-copywriter","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/how-to-work-with-a-digital-copywriter\/","title":{"rendered":"How to work with a digital copywriter"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"453\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_656847229-e1577787720468.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - digital copywriter\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_656847229-e1577787720468.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_656847229-e1577787720468-600x400.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A strong digital copywriter is a formidable asset to have. Unfortunately, when hiring <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-digital-copywriter\/\">digital copywriters<\/a><\/strong>, a lot of businesses get things entirely the wrong way round:<\/p>\n<ul>\n<li>They realise they need content to be generated,<\/li>\n<li>They then frantically hunt for a digital copywriter,<\/li>\n<li>They then establish their requirements on the fly, and<\/li>\n<li>Make up approval processes as the relationship progresses.<\/li>\n<\/ul>\n<p>If you want to enjoy a long-lasting relationship with a digital copywriter, you need to flip that process on its head. Whether you\u2019ve already recognised that you have a need to hire a digital copywriter, or you\u2019re planning to hire one in the future, going about things the right way will make all the difference.<\/p>\n<h2><strong>What a digital copywriter does<\/strong><\/h2>\n<p>An experienced digital copywriter will craft copy which is <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/do-you-know-what-search-engine-optimisation-is\/\">search engine<\/a><\/strong> friendly. This will assist with generating traffic to your website. At the same time, the digital copywriter will ensure that the text is persuasive and encourage visitors to develop into customers.<\/p>\n<p>As your website will become an essential digital marketing tool for your company, its quality will have a precise effect on the success of your business. Just as you\u2019d find a specialist to help you with a medical problem or to build a new wall in your house, you\u2019ll get a better outcome if you hire a professional digital copywriter as opposed to taking the DIY route.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267558540?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Look for a particular specialisation<\/strong><\/h2>\n<p>Specialists can make magic.\u00a0 As they\u2019re highly competent in their chosen field, they can assist with providing an outcome that a generalist could only dream about delivering.\u00a0 A specialist spends a substantial amount of time (usually over 10 000 hours) perfecting their craft. \u00a0If you have a big problem or an opportunity, you\u2019ll want to make use of a specialist.\u00a0 Although they often cost more \u2013 and rightfully so &#8211; in the end, you\u2019ll have a better outcome.<\/p>\n<p>A generalist can intelligently discuss many areas which are significant in your company\u2019s life. The better generalists are curious.\u00a0 You will find that they often read very widely, engage others in some conversations as well as attend continuing education classes in a wide variety of topics.<\/p>\n<p>So if you\u2019re a civil engineering firm, look for a digital copywriter who\u2019s specialised in creating copy for this particular field. You can hire a generalist copywriter but, unless they have a vested interest in the civil engineering field, they won\u2019t give you the in-depth copy that you\u2019re looking for.<\/p>\n<h2><strong>Put together a kick-ass brief<\/strong><\/h2>\n<p>If you\u2019re partnering with an external digital copywriter, or have an in-house digital copywriter and are starting a project, sharing a creative brief with all players makes sure that everyone\u2019s on the same page and deliver what they are supposed to.<\/p>\n<p>If you\u2019re devoting time and money to work with a freelance digital copywriter on a well-executed content marketing campaign, you need to make sure that you\u2019re getting the most out of your partnership. If you have a team in your company, they\u2019ll be grateful that you\u2019ve lett them know exactly what you want.<\/p>\n<p>When implemented correctly, a creative brief will communicate your values, vision as well as the result that you\u2019re looking for.<\/p>\n<p>Here are the steps that go into putting together a creative brief. Remember that these are just general steps and can be altered, and added to, depending on the company that you\u2019re in:<\/p>\n<ul>\n<li>Write about the brand and its background.<\/li>\n<li>Highlight challenges and objectives.<\/li>\n<li>Describe the target audience.<\/li>\n<li>Walk through the competitive landscape.<\/li>\n<li>Offer a brief distribution plan.<\/li>\n<li>Organise with a template.<\/li>\n<li>Share the brief.<\/li>\n<\/ul>\n<p>You own the copy your digital copywriter put together so look for different ways that you can use it. Can some of the content be utilised in sales letters or proposals? Is it possible for you to lift a paragraph for an ad? Making use of the same copy will create consistency across your brand as well as help to spread the costs of your investment in digital copywriting over multiple projects.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more about digital copywriting, we recommend that you do our Digital Copywriting and Content Marketing Course. Follow this <strong><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">link<\/a> <\/strong>to find out more.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5931,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[265],"tags":[51],"class_list":["post-5930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing-blog","tag-copywriting"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5930"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5930\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5931"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}