{"id":5919,"date":"2020-01-02T07:00:55","date_gmt":"2020-01-02T05:00:55","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5919"},"modified":"2022-09-14T08:56:29","modified_gmt":"2022-09-14T06:56:29","slug":"can-i-cross-post-the-same-content-across-different-social-media-networks","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/can-i-cross-post-the-same-content-across-different-social-media-networks\/","title":{"rendered":"Can I cross-post the same content across different social networks"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"680\" height=\"629\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_168278123-e1577636716683.png\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - social media networks\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_168278123-e1577636716683.png 680w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/shutterstock_168278123-e1577636716683-600x555.png 600w\" sizes=\"auto, (max-width: 680px) 100vw, 680px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Social media has evolved into an essential tool for goings-on such as marketing websites, putting on <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-digital-marketing-strategies-work-and-dont-work\/\">digital marketing<\/a> campaigns, providing customer support as well as circulating your fresh blog posts. Putting an active social media strategy into effect is vitally important if you want to run a fruitful online business and engage with your prospective clients.<\/p>\n<p>Unfortunately, using social media can be complex because of the wide variety of platforms, tools in addition to techniques that are available in the social media marketing world. Possessing a good understanding of the best way to share your content effectively across a variety of social media channels is not always crystal clear.<\/p>\n<h2><strong>What, exactly, is meant by cross-posting?<\/strong><\/h2>\n<p>The term \u2018cross-posting\u2019 designates the act of sharing precisely the identical post across several social media platforms. \u2018Cross-posting\u2019 can also mean the posting of the same content on the same account several times over.<\/p>\n<p>Just like with any negative habit, cross-posting is extremely enticing. The reason for this is that:<\/p>\n<ul>\n<li>It maintains your accounts in an active state,<\/li>\n<li>It saves time, and<\/li>\n<li>Makes it simpler to spread your content to as many individuals as you can.<\/li>\n<\/ul>\n<p>In fact, Instagram makes it so easy for you to cross-post content because when you\u2019ve designed your Instagram post you\u2019re given the option of sharing your post on Facebook in addition to <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-does-sponsored-hashtag-work-on-twitter\/\">Twitter<\/a>. However, the short-term advantages of cross-posting outweigh long-term drawbacks.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/318743445?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>Pros of Cross-Posting<\/strong><\/h2>\n<p>Posting exactly the same content on a number of social networks has a number of definite benefits:<\/p>\n<ul>\n<li>Ensuring that all of your social networks are kept \u201cactive\u201d.<\/li>\n<li>Ensuring that every single one your accounts look to be \u201calive\u201d to fans in addition to followers. If social media users have the impression that a company\u2019s accounts haven\u2019t been posted on in a couple of weeks, these people will most probably stop paying attention. Posting regular updates to all of your social media accounts will make sure they stay \u201calive\u201d and relevant to users.<\/li>\n<li>Cross-posting the exactly the same content to several social network platforms will assist you with saving a lot of time. Putting the same material in a number of different locations will cut down a lot on the time which you spend online looking for things to share and putting together new content.<\/li>\n<\/ul>\n<h2><strong>Cons of Cross-Posting<\/strong><\/h2>\n<p>Apart from some of the big \u201cpros\u201d of cross-posting, the technique does have some disadvantages:<\/p>\n<ul>\n<li>One of the most noteworthy disadvantages is that many social networks are optimised for diverse types of content. An update which will draw a lot of attention on Twitter will not get the same kind of response &#8211; or get the same amount of pull &#8211; on Facebook. Networks which are more specialised \u2013 for example Instagram and Pinterest &#8211; will not even have the same categories of content that your Twitter feed does. Posting exactly the same items to a number of different networks shows that you aren\u2019t utilising each unique system to its maximum potential.<\/li>\n<li>Also, through posting matching content on various platforms, your fans who are loyal to you and follow you on the different social networks may get the impression that they are being cheated. Alternatively, they will not be as invested in your content as opposed to if you posted different things on each network. If you don\u2019t follow this practice, you will get the advantage of providing your most loyal fans with a variety of content to interact with. In addition, you will see your post engagement rate grow.<\/li>\n<\/ul>\n<p>If you are concernted about the harmful impact of cross-posting content, you can make use of cross-promotion as an substitute. Cross-promotion uses one piece of content which is posted to one or two social media platforms. This content is then endorsed across other channels.<\/p>\n<p>This approach means that you are not spamming the same piece of content across a number of different networks. However, what you are doing is letting all of your followers be aware of the material. You must still take care to tailor your message to the audience on each social platform. It can be a convenient approach and avoids some of the negative aspects of cross-posting content.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>If you want to learn more regarding social media marketing and how it can benefit your business, we really suggest that you do a Social Media Marketing Course such as the one which we offer. Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/social-media-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-761 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer06-600x96.jpg\" alt=\"DSM Digital School of Marketing Social media marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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