{"id":5913,"date":"2019-12-31T07:00:32","date_gmt":"2019-12-31T05:00:32","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5913"},"modified":"2022-09-14T09:07:02","modified_gmt":"2022-09-14T07:07:02","slug":"how-corporate-social-responsibility-can-be-utilised-in-pr","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/how-corporate-social-responsibility-can-be-utilised-in-pr\/","title":{"rendered":"How corporate social responsibility can be utilised in PR"},"content":{"rendered":"
\"DSM<\/div><\/div>

The term \u2018corporate social responsibility\u2019 (CSR) refers to organisational initiatives which benefit society. These enterprises fall into three categories, which are often called the triple bottom line: social, environment as well as economic.<\/p>\n

The growth of social media<\/a> and PR has also influenced the significance of corporate social responsibility. Now, organisations with unethical business practices are being exposed harshly on social media. This can harm their reputation damaged greatly in a matter of a few hours.<\/p>\n

Social media can also work as a tool in order to highlight companies implementing CSR or those that have ethical business practices. This can lead to increased sales, a larger audience reach as well as free positive publicity.<\/p>\n

A necessary distinction<\/strong><\/h2>\n

It is vital to distinguish between CSR (which can be a strategic business management concept) and charity, sponsorships or philanthropy.<\/p>\n

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  • Businesses which practise CSR have happier as well as more satisfied employees. This is because employees feel that working for a socially conscious employer provides them with a sense of purpose.<\/li>\n
  • In addition, businesses practising corporate social responsibility tend to invest more in their employees. They also work harder in order to create a workplace which employees enjoy returning to each day.<\/li>\n<\/ul>\n

    Promoting the commitment to CSR among SMEs requires approaches which fit the respective needs as well as capacities of these businesses. In addition, these approaches do not adversely affect their economic viability.<\/p>\n<\/div><\/div>