{"id":5893,"date":"2019-12-27T07:00:05","date_gmt":"2019-12-27T05:00:05","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5893"},"modified":"2025-01-16T14:48:36","modified_gmt":"2025-01-16T12:48:36","slug":"how-to-make-use-of-blogging-as-a-marketing-tool","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-make-use-of-blogging-as-a-marketing-tool\/","title":{"rendered":"How to make use of blogging as a marketing tool"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographic_ContentMarketing23-e1576672127803.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital school of Marketing - blogging as a marketing tool\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographic_ContentMarketing23-e1576672127803.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographic_ContentMarketing23-e1576672127803-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The term \u2018blog marketing\u2019 refers to the process of reaching your business\u2019 <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-understanding-your-target-market-is-essential-in-an-seo-strategy\/\">target market<\/a> by making use of a blog. At first, business owners had a blog which was separate from their websites. However, today, it is possible for you to easily integrate the two in order to make it simpler for you to manage, as well as easier for visitors to gain access to.<\/p>\n<h2><strong>The pros of using blogging as a marketing tool<\/strong><\/h2>\n<h3><strong>Inexpensive to start as well as run<\/strong><\/h3>\n<p>While there are a number of free blogging platforms, for example Blogger and WordPress.com, to maintain a professional appearance which allows for your unique brand to shine through, utilise a self-hosted option, such as WordPress.org.<\/p>\n<p>For the cost of a domain in addition to web hosting, it is possible for you to make use of customised blogging marketing which is right for your unique business.<\/p>\n<h3><strong>Easy to use<\/strong><\/h3>\n<p>Most blogging platforms are easy to use. If you are able to copy, paste, type, drag and drop and upload, you can have a professional-looking blog.<\/p>\n<h3><strong>Increases search engine ranking<\/strong><\/h3>\n<p>Google, in particular, likes to find as well as rank new content. Many entrepreneurs make use of blogging specifically for <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/do-you-know-what-search-engine-optimisation-is\/\">search engine optimisation<\/a> (SEO).<\/p>\n<h3><strong>Allows you to show off your knowledge to gain trust as well as credibility with your market<\/strong><\/h3>\n<p>Individuals like to know who they\u2019re conducting business with. With a blog, you can demonstrate that you\u2019re an expert, give helpful tips as well as other valuable information, all of which assist consumers with feeling good about spending money on your product or service.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/319657102?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h3><strong>Connect with your market<\/strong><\/h3>\n<p>While most businesses now use Twitter and other social platforms more than blogs for engagement, blogs can make it possible for you to have a conversation with your market. This gives you the opportunity to build trust and rapport, as well as get feedback and provide customer service.<\/p>\n<h3><strong>It can make money beyond your product or service<\/strong><\/h3>\n<p>You can accept advertising, promote affiliate products and get sponsors, adding additional sources of revenue to your business.<\/p>\n<p>In the age of the Internet, your website is your shop window. It\u2019s the place that people go not only to see what you&#8217;re selling, but also in order to learn about who you are, the principles that you stand for as well as what stands you apart from the competition.<\/p>\n<p>Regrettably, too few business owners take the time to really consider their online presence as well as craft an identity which helps them stand out.<\/p>\n<h2><strong>Start with a clear brand narrative<\/strong><\/h2>\n<p>Before you think about what your blog looks like, it\u2019s important to understand your core brand narrative. Simply put, this is the story you want to tell the world about your business. Your core brand narrative should succinctly answer the following questions:<\/p>\n<ul>\n<li>Why does your business exist?<\/li>\n<li>What are problem which you are solving for your customers?<\/li>\n<li>How are you perfectly positioned in order to solve this problem?<\/li>\n<li>What will your customers get, and how will they feel, when they use your product?<\/li>\n<\/ul>\n<h3><strong>Define your voice and tone<\/strong><\/h3>\n<p>Just like your visual identity says a lot about your brand, the way you communicate can make a strong impression on your customer. That\u2019s why it&#8217;s important to consider how your voice and tone sound.<\/p>\n<p>What\u2019s the difference between the two? Your voice is like your personality. For example, are you playful or serious? Your tone is more like your attitude. It\u2019s how your voice comes to life in communications. So if you have a more playful voice (or personality), your tone (or attitude) might be humorous.<\/p>\n<p>Your voice and tone, along with your visual identity, are all elements of your overall brand personality and they have to match. This goes for your blogging presence as well.<\/p>\n<p>Depending on your brand and specific niche, blogs can be high-quality information that people refer to for advice and knowledge on a specific topic. When compiling your blog be sure to give the most relevant and up-to-date information in your blog and to appeal to a specific target audience. If you do this you will get referral traffic, returning traffic and customer trust.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about how to create compelling content which will turn your blog into a must-read? If you do, then <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\">check out<\/a> our Digital Copywriting and Content Marketing Course.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-copywriting-and-content-marketing-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-756 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer01-600x96.jpg\" alt=\"DSM Digital school of marketing - Copywriting and content marketing course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/YnTN2D4aicA?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262,1],"tags":[580],"class_list":["post-5893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","category-blog","tag-blogs"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5893","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5893"}],"version-history":[{"count":0,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5893\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5894"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5893"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5893"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5893"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}