{"id":5876,"date":"2019-12-23T07:05:27","date_gmt":"2019-12-23T05:05:27","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5876"},"modified":"2022-09-05T19:24:21","modified_gmt":"2022-09-05T17:24:21","slug":"what-is-the-link-between-pr-and-sales","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/what-is-the-link-between-pr-and-sales\/","title":{"rendered":"What is the link between PR and sales?"},"content":{"rendered":"
\"DSM<\/div><\/div>

A significant issue which is driving many enterprises crazy is the time it can take up in order to convert a sales<\/a> lead into a paying customer. They\u2019re also struggling desperately \u00a0with getting any manner of response, for that matter. It usually doesn\u2019t occur to sales and marketing teams that is may be a good idea to incorporate public relations activities into the sales process. This is an \u00a0opportunity which is being missed because PR can be beneficial in increasing response times in addition to the probabilities of closing sales.<\/p>\n

Why PR is effective in increasing sales<\/strong><\/h2>\n

Public relations may be one of the most effective ways to jumpstart sales. Here\u2019s how:<\/p>\n

Draw attention<\/strong><\/h3>\n

The major difference between public relations as well as advertising is that there is a lot more effort involved in PR. This means that it is often referred to, in the digital marketing<\/a> industry, as \u201cearned media.\u201d<\/p>\n

Anyone can engage in public relations if they have:<\/p>\n