{"id":5869,"date":"2019-12-20T07:05:52","date_gmt":"2019-12-20T05:05:52","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5869"},"modified":"2022-09-05T19:24:21","modified_gmt":"2022-09-05T17:24:21","slug":"what-is-external-pr","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/public-relations-blog\/what-is-external-pr\/","title":{"rendered":"What is external PR?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Managing public relations<\/a> may appear to be a task that does not require constant effort however, in order to be effective PR strategies need to be implemented by someone with experience and knowledge of the industry.<\/p>\n

A public relations consultancy<\/a> will understand the best strategies for marketing your business and the most efficient way to implement these strategies. They may already have existing contacts that can assist with any communication that they carry out on behalf of the company.<\/p>\n

What is external communications?<\/strong><\/h2>\n

The term \u2019external communication\u2019, which is what external PR essentially involves, is the transmission of information from inside of your organisation to an external audience or, alternatively, a media outlet. Examples of external communications are:<\/p>\n

    \n
  • Newsletters from a company with which you contract business<\/li>\n
  • An author or speaker\u2019s One Sheet,<\/li>\n
  • A printed brochure which outlines the types of services that a company can perform<\/li>\n<\/ul>\n

    These assist with conveying an organisation\u2019s messaging to outside entities that need be kept in the loop regarding its activities. Such entities may include customers, prospects, referral sources vendors or, alternatively, members of the media.<\/p>\n

    The goal of your external communications plan should be to, for example:<\/p>\n

      \n
    • Develop or increase cognisance of your products or services,<\/li>\n
    • Increase brand recognition,<\/li>\n
    • Attract investors or sponsors, etc.<\/li>\n<\/ul>\n<\/div><\/div>