{"id":5861,"date":"2019-12-19T07:05:41","date_gmt":"2019-12-19T05:05:41","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5861"},"modified":"2022-09-05T19:24:21","modified_gmt":"2022-09-05T17:24:21","slug":"what-is-internal-pr","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-internal-pr\/","title":{"rendered":"What is internal PR?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/i-managing_relationships_with_stakeholders-c-6-l-2-e1576413493667.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - internal pr\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/i-managing_relationships_with_stakeholders-c-6-l-2-e1576413493667.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/i-managing_relationships_with_stakeholders-c-6-l-2-e1576413493667-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The internal <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/why-pr-professionals-need-to-have-solid-writing-skills\/\">PR<\/a> is an important part of any organisation&#8217;s communication strategy. That is, management\u2019s vision for internal PR should be that it is something the organisation cannot do without.<\/p>\n<p>In perspective, the term \u2018internal Public Relations\u2019 refers to those who work, as well as have a role in, an organisation. Examples of these types of people include employees as well as management. In addition, internal PR also refers to the union which lives and thrives in a company or organisation.<\/p>\n<p>Last, but not least, shareholders of the company, commonly known by the public stockholders, are also involved in internal PR. The shareholders are the internal components of the public is a collection of individuals who regularly meet and interact with the PR.<\/p>\n<p>A company\u2019s health in addition to their image depends on the involvement as well as happiness of its employees. These people must feel that they are a valued part of the organisation. This can only occur if the top management actively builds strong lines of communication lines with the employees. This is where internal public relations plays a huge role.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/321974707?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>What does internal PR involve?<\/strong><\/h2>\n<p>Internal public relations involves the following vital aspects:<\/p>\n<h3><strong>Listening to what your co-workers say<\/strong><\/h3>\n<p>To employ an analogy, this is like having your ear to the ground. With internal PR, you are well aware of what the organisation\u2019 employees are speaking about. With this information, you are able to tune into their frustrations, their fears, their hopes as well as win their trust. You will pick up valuable tips which you can share with the top management. In the process, you will remove misgivings in addition to making the company a happier place.<\/p>\n<h3><strong>Sharing business information<\/strong><\/h3>\n<p>No company can work in a vacuum. This means that it is essential to share the company\u2019s achievements, policies as well as plans with the employees. This is because they are equal stakeholders in the progress of the business. In addition, they will feel happy if they know what is happening within the organisation as opposed to learning about it from a third person.<\/p>\n<h2><strong>Internal PR fits into employee branding<\/strong><\/h2>\n<p>Internal PR fits into the bigger picture of employee <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/what-is-relationship-branding\/\">branding<\/a>. This type of branding offers a new twist on identity regulation. Employee branding shapes employees\u2019 behaviour so that they project the brand identity of their organisation\u2019s products through their everyday work behaviour.<\/p>\n<p>Employee branding is intended to induce employee-brand identification, a psychological connection between the employee as well as the brand in order to provide an unobtrusive, seemingly unproblematic engine for \u201con brand behaviour\u201d.<\/p>\n<p>If the internal PR team carries out its internal public relations work with enthusiasm and sensitivity then it can develop into a trusted resource within the business. The knowledge that it will acquire will help it greatly in dealing with media as well as building the external image of the company. In addition, internal PR can also play an invaluable role in helping HR in resolving internal company issues.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about PR? If you do, then we really recommend that you do our Digital Public Relations Course. <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\">Follow this link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-public-relations-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5862 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/Public-Relations-600x96.jpg\" alt=\"DSM Digital School of Marketing - Public Relations\" width=\"600\" height=\"96\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/Public-Relations-600x96.jpg 600w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/Public-Relations-300x48.jpg 300w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/Public-Relations-1024x164.jpg 1024w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/Public-Relations-768x123.jpg 768w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/Public-Relations.jpg 1250w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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