{"id":5838,"date":"2019-12-13T07:30:09","date_gmt":"2019-12-13T05:30:09","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5838"},"modified":"2025-05-22T12:14:05","modified_gmt":"2025-05-22T10:14:05","slug":"what-is-the-effect-of-various-visual-production-techniques-in-marketing-communications","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-the-effect-of-various-visual-production-techniques-in-marketing-communications\/","title":{"rendered":"The effect of visual production methods in marketing communications"},"content":{"rendered":"
\"DSM<\/div><\/div>

Techniques used to produce visuals are the features which marketers use to make text interesting and unique. Techniques may include the use of colour or black and white, borders, layout features, cinematographic devices, foregrounding, backgrounding and overlays. In marketing<\/a>, visuals are used to set the mood or feeling of the text. Visuals and text work together to make the production convincing.<\/p>\n

Similar production techniques can be used when dealing with photographs, videos and films, while slides, posters and drawings may use different techniques. A combination of techniques may be applied during production and there are basic techniques that would apply to the production of all visuals, regardless of the medium.<\/p>\n

In this article, we will look at some of the techniques used.<\/p>\n

Photographs in marketing<\/strong><\/h2>\n

Composition is all-important when taking a photograph. When we look at a scene, we see only the points that interest us and ignore the rest. A camera sees everything that fits into the lens radius and we often end up with a picture that is cluttered and lacks interest and life.<\/p>\n

When preparing to take a photograph the following factors must be considered to ensure that their treatment in the photograph composition relates to the purpose for taking the photograph.<\/p>\n

Centre of interest<\/strong><\/h3>\n

Each picture should have only one main idea, topic or centre of interest to which the viewer’s eyes are attracted. Other elements in the composition must be subordinate to the focus point and must not detract the viewer\u2019s attention. With a clear focus point the viewer will clearly understand the purpose of the photograph.<\/p>\n

Subject placement<\/strong><\/h3>\n

The centre of interest need not be placed smack in the middle of the photograph. In fact, no professional photographer will do that as it divides the picture in equal halves in addition to making the picture uninteresting and difficult to balance.<\/p>\n

.<\/p>\n<\/div><\/div>