{"id":5824,"date":"2019-12-12T07:05:24","date_gmt":"2019-12-12T05:05:24","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5824"},"modified":"2025-08-26T10:28:38","modified_gmt":"2025-08-26T08:28:38","slug":"what-is-communication-flow-in-a-marketing-environment","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-is-communication-flow-in-a-marketing-environment\/","title":{"rendered":"What is \u2018communication flow\u2019 in a marketing environment?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Communication in a marketing<\/a> environment business can involve various types of employees as well as different functional parts of the organisation. These forms of communication are called communication flows and are usually classified according to the direction of interaction. There are a number of communication flows but, in this article, we\u2019ll discuss upward and downward communication flows.<\/p>\n

Upward communication flow <\/strong><\/h2>\n

This is an area where employees normally tread lightly and plan their communications<\/a> in advance, as they know that poor communications to senior management can be severely career-limiting.<\/p>\n

The fundamental objective of most communication in the workplace is to sell an idea. The days of the old authoritarian style of communicating, where instructions are given without informing employees of the why or wherefore are long gone.<\/p>\n

People need to understand what is communicated in order to give their best support to it. They need to accept an idea before they will do more than simply go through the motions. If you want people to do something, you have to explain it to them so that they can understand it. You have to communicate your vision and requirements.<\/p>\n<\/div><\/div>