{"id":5765,"date":"2019-12-10T07:10:03","date_gmt":"2019-12-10T05:10:03","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5765"},"modified":"2022-10-03T12:57:06","modified_gmt":"2022-10-03T10:57:06","slug":"what-is-a-content-audit","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-is-a-content-audit\/","title":{"rendered":"What is a content audit?"},"content":{"rendered":"
\"DSM<\/div><\/div>

There\u2019s never been a more important time for every business to optimise their content.\u00a0 In fact, in this expanding digital world, content has never been more king.\u00a0\u00a0 However, creating content certainly is not just about putting information and images together, it\u2019s all about the value your content is adding to an online platform, especially a social media<\/a> platform.\u00a0 So, it\u2019s vital to make sure the content you are pushing out is of top quality, informative and relevant to your business.<\/p>\n

\u00a0<\/strong>In fact, content is so important that a digital marketing strategy cannot be executed without it.\u00a0 Content is the driving force behind any marketing campaign.\u00a0 To help you understand the importance of content it\u2019s a wise choice to complete an accredited digital marketing course, so you are able to bring your online content to life.<\/p>\n

Content explained<\/strong><\/h2>\n

Basically, content is information used to describe a service, product or information on a certain topic.\u00a0 There are many forms of content such as, text, graphics, images, video or a website.\u00a0 Content is so important because it offers your readers valuable information, tools or incentives.\u00a0 Content drives traffic to your site, blog or social media post.\u00a0 Content is essential and tells your audience what you\u2019re all about.<\/p>\n

Why is a content audit necessary?<\/strong><\/h2>\n

Your digital content will continuously grow, so it makes sense that this information needs to be catalogued and analysed periodically.\u00a0 \u00a0To optimise content included in your digital marketing strategy, it\u2019s necessary to analyse its performance, strengths and where it\u2019s not performing well.\u00a0 This process is called a content audit.\u00a0 The main reasons for conducting a content audit<\/a> is to improve your search engine optimisation (SEO) and reveal how your content is contributing to your overall conversion performance.<\/p>\n<\/div><\/div>