{"id":5762,"date":"2019-12-10T07:05:27","date_gmt":"2019-12-10T05:05:27","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5762"},"modified":"2022-09-05T19:24:16","modified_gmt":"2022-09-05T17:24:16","slug":"how-to-optimise-your-content-for-seo","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/seo-blog\/how-to-optimise-your-content-for-seo\/","title":{"rendered":"How to optimise your content for SEO"},"content":{"rendered":"
\"DSM<\/div><\/div>

It is no longer enough to simply cram keywords<\/a> and key phrases into the content on a page and expect it to rank in search engine results. On-page optimisation is an ongoing process and it must be done correctly in order for it to gain the traction it deserves.<\/p>\n

Page Titles <\/strong><\/h2>\n

The must contain your main keywords in order to assist with ranking in organic search. \u00a0In addition, your page title must convince users to click on your link once it has ranked in organic search.<\/p>\n

Headline <H1> <\/strong><\/h2>\n

An H1 tag is the headline for your content. If you\u2019re using a WordPress site, your H1 will default to your title. \u00a0Otherwise, use the H1 tag as a more descriptive headline for your content. It should match the page title as users will expect the headline to match the search engine results page (SERP) snippet.\u00a0 Remember that you only must use an H1 tag only once per page.<\/p>\n

Body Text <\/strong><\/h2>\n

The body of your content is where you can really put your keyword list to work and expand on it to cover long-tail keywords and synonyms.<\/p>\n

URL Structure <\/strong><\/h2>\n

URL structure is important and frequently misunderstood. Your URL should not contain any underscores, capital letters and special characters.<\/p>\n

Images and Alt attributes <\/strong><\/h2>\n

Alt<\/a> tags assist with giving your page a boost when it comes to rankings. As search engines are unable to see images, they rely on the file\u2019s name as well as \u00a0alt tag in order to understand what it\u2019s about. \u00a0Don\u2019t stuff the image description with keywords; simply make a name that describes the picture.<\/p>\n<\/div><\/div>