{"id":5743,"date":"2019-12-06T07:05:22","date_gmt":"2019-12-06T05:05:22","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5743"},"modified":"2025-04-19T14:15:06","modified_gmt":"2025-04-19T12:15:06","slug":"what-is-brand-contact","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-brand-contact\/","title":{"rendered":"What is brand contact?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographics_BrandManagement17-e1575554393506.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of Marketing - brand contact\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographics_BrandManagement17-e1575554393506.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographics_BrandManagement17-e1575554393506-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The term \u2018brand contact\u2019 refers to any information-bearing experience the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/customer-acquisition-process-digital-marketing\/\">customer<\/a>, or prospective customer, has with the brand, the category of product, or the market which relates to the digital marketer\u2019s product or service.<\/p>\n<p>Also called a \u2018brand touchpoint\u2019, these are normally crafted as well as constructed by the brand for the purpose of engaging their customers thereby giving them the best brand experience they could possibly have.<\/p>\n<p>The purpose of brand contact is to achieve an integral brand identity, which is a state in which all of the touchpoints &#8211; between a brand as well as its target audiences \u2013 get across what the brand represents.<\/p>\n<h2><strong>Why integrate points of brand contact?<\/strong><\/h2>\n<p>The combination of a brand\u2019s points of contact makes sure that the brand acts in a meaningful way, that it is steady in the delivery of its promise as well as that it grows into an attractive, dependable and trustworthy brand.<\/p>\n<p>The value as well as intent of brand contact management is generally understood in the modern-day branding community. It, however, remains an company challenge to implement it to its full effect brand and marketing managers battle to find an efficient vehicle through which to direct, guide as well as \u00a0implement the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/which-social-media-channel-is-best-suited-to-portray-your-personal-brand\/\">brand<\/a> identity.<\/p>\n<p>Touchpoints or contact points can be as tangible as product packaging or as abstract as social conversations. Knowing your brand\u2019s unique selling proposition (USP), in addition to the characteristics and habits of your target audience, will assist you with defining your brand\u2019s unique touchpoints.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/286176696?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>List all your brand contact points<\/strong><\/h2>\n<p>Make a note of all of those touchpoints that you know exist. These might include the supermarket, radio ads, your salespeople in addition to social media. List all the touchpoints your brand marketing strategy should be utilising and what you\u2019re missing out on. Perhaps your brand isn\u2019t fully engaged in Internet search, maybe you could be using more personal branding in the social media realm or possibly more word-of-mouth advertising during networking events.<\/p>\n<p>Name your brand\u2019s most valuable touchpoints. This will require an analysis of data analysis in order to follow the progress of every sale, from contact to conversion:<\/p>\n<ul>\n<li>Which touchpoints are the most often present?<\/li>\n<li>Which ones advance your clients through your sales funnel the quickest?<\/li>\n<\/ul>\n<p>Once you have ear-marked these touchpoints, take advantage of them. Go over every touchpoint with a fine-tooth comb in order to maximise the reach as well as effectiveness of each one:<\/p>\n<ul>\n<li>Do all of them produce notable ROI?<\/li>\n<li>If not, how can they be improved?<\/li>\n<li>Are they worth keeping?<\/li>\n<\/ul>\n<p>Define the main function of each touchpoint. This involves knowing &#8211; at what point in the brand experience &#8211; each touchpoint becomes crucial.<\/p>\n<ul>\n<li>Is the touchpoint most advantageous during initial contact when conveying a value proposition or developing client loyalty?<\/li>\n<\/ul>\n<p>Determine what can be done in order to customise each touchpoint to that targeted client experience. Do all that you can to identify the dynamics that exist among the touchpoints:<\/p>\n<ul>\n<li>How does each one relate to, or benefit, the others?<\/li>\n<li>Are there some touchpoints that interfere with the effectiveness of others?<\/li>\n<li>Is there one brand contact that cannot exist, successfully, without another?<\/li>\n<\/ul>\n<p>Make use of this information in order to create a plan for not only making contact but, in addition to, \u00a0walking future clients through your brand experience.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more regarding the ins and outs of brand touchpoints? If so, then you really need to do a Brand Management like the one that we offer. For more information, please follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">link<\/a>.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-762 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer07-600x96.jpg\" alt=\"DSM Digital School of Marketing brand management course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. Find out more.<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/you-can-convey-a-lot-of-meaning-with-just-one-graphic\/\" rel=\"bookmark\">You Can Convey a Lot Of Meaning With Just One Graphic<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/would-you-make-a-great-marketing-manager\/\" rel=\"bookmark\">Would you make a great marketing manager?<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-with-bona-magazine-and-the-digital-school-of-marketing\/\" rel=\"bookmark\">Win with Bona Magazine and the Digital School of Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/in-the-press\/win-a-digital-marketing-course-valued-at-r12-000\/\" rel=\"bookmark\">Win a Digital Marketing Course Valued at  R12 000<\/a><\/li><\/ul><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Top Selling COurses<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/courses\/digital-marketing-course\/\">Intermediate Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/courses\/advanced-digital-marketing-course\/\">Advanced Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/courses\/social-media-marketing-course\/\">Intermediate Social media marketing<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/courses\/digital-brand-management-course\/\">Brand Management<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/courses\/graphic-design-course\/\">Basic Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-6\"><a href=\"\/courses\/advanced-graphic-design-course\/\">Advanced Graphic design<\/a><\/li>\n<li class=\"cat-item cat-item-7\"><a href=\"\/courses\/national-certificate-of-advertising\/\">National Certificate of Advertising<\/a><\/li>\n<li class=\"cat-item cat-item-8\"><a href=\"\/courses\/national-diploma-of-copywriting-course\/\">National Diploma of Copyrighting<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/D53q8rfysMI?autoplay=0&controls=1&origin=https:\/\/digitalschoolofmarketing.co.za&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":5744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[262],"tags":[567],"class_list":["post-5743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-blog","tag-touchpoints"],"acf":[],"_links":{"self":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5743","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/comments?post=5743"}],"version-history":[{"count":1,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5743\/revisions"}],"predecessor-version":[{"id":23287,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/posts\/5743\/revisions\/23287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media\/5744"}],"wp:attachment":[{"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/media?parent=5743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/categories?post=5743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/digitalschoolofmarketing.co.za\/wp-json\/wp\/v2\/tags?post=5743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}