{"id":5719,"date":"2019-12-05T07:05:34","date_gmt":"2019-12-05T05:05:34","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5719"},"modified":"2025-04-19T14:19:08","modified_gmt":"2025-04-19T12:19:08","slug":"what-is-brand-positioning","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/what-is-brand-positioning\/","title":{"rendered":"What is brand positioning?"},"content":{"rendered":"<section class=\"l-section wpb_row height_medium\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_grid cols_3-1 laptops-cols_inherit tablets-cols_inherit mobiles-cols_1 valign_top type_default stacking_default\"><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-image align_center\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"700\" height=\"493\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographics_BrandManagement8-e1575461419684.jpg\" class=\"attachment-full size-full\" alt=\"DSM Digital School of marketing - brand positioning\" loading=\"lazy\" srcset=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographics_BrandManagement8-e1575461419684.jpg 700w, https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2019\/12\/DSM_Infographics_BrandManagement8-e1575461419684-600x423.jpg 600w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-to-build-your-personal-brand-on-instagram-and-facebook\/\">Brand<\/a> positioning refers to a target consumer\u2019s motivation to purchase your brand as opposed to others. It makes sure that all activity related to the brand:<\/p>\n<ul>\n<li>Has a shared aim,<\/li>\n<li>Is guided, directed as well as offered up by the brand\u2019s benefits or reasons to buy, and<\/li>\n<li>It focuses at all brand touchpoints with the client.<\/li>\n<\/ul>\n<p>Brand positioning must make sure that it answers the following questions:<\/p>\n<ul>\n<li>Is it unique\/distinctive versus the <a href=\"https:\/\/digitalschoolofmarketing.co.za\/blog\/how-pr-can-outflank-your-competitors\/\">competitors<\/a>?<\/li>\n<li>Is it relevant and reassuring to the niche market?<\/li>\n<li>Is appropriate to all major geographic markets as well as businesses?<\/li>\n<li>Is the proposition verified with unique, appropriate as well as original products?<\/li>\n<li>Is it sustainable and can it be delivered constantly across all points of contact with the consumer?<\/li>\n<li>Is it helpful for an organisation in order to achieve its financial goals?<\/li>\n<li>Is it able to support as well as boost the organisation?<\/li>\n<\/ul>\n<h2><strong>Creating a niche market<\/strong><\/h2>\n<p>In order to create a distinctive place in the market, a niche market has to be carefully chosen and a differential advantage must be created in their mind. Brand positioning is a medium through which an organisation can portray to its customers what it wants to achieve for them as well as what it wants to mean to them. In other words, brand positioning forms customer\u2019s views and opinions.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Vimeo video player\" src=\"https:\/\/player.vimeo.com\/video\/267571074?autoplay=0&loop=0&autopause=0&color=00adef&portrait=0&byline=1&title=1&controls=1&muted=0\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen loading=\"lazy\"><\/iframe><\/div><div class=\"w-video-icon\" style=\"font-size:1.5rem;background:rgba(0,0,0,0.5);color:#fff\"><\/div><\/div><div class=\"w-separator size_medium\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><h2><strong>How to clarify your brand positioning<\/strong><\/h2>\n<p>There are seven key steps to successfully cement how you are positioned in the marketplace:<\/p>\n<ol>\n<li>Ascertain how your brand is positioning itself at the moment.<\/li>\n<li>Pinpoint your direct competitors.<\/li>\n<li>Appreciate how each competitor is positioning their unique brand.<\/li>\n<li>Compare your positioning with your competitors in order to identify your uniqueness.<\/li>\n<li>Develop a distinct as well as value-based positioning idea.<\/li>\n<li>Craft a brand positioning statement.<\/li>\n<li>Test the efficacy of your brand positioning statement.<\/li>\n<\/ol>\n<p>Brand differentiation is very important in today\u2019s competitive market where every day some new products are coming into the market. The companies have to bring new ideas of branding to differentiate themselves from others.<\/p>\n<p>In today\u2019s global market, competition is very high. Therefore, every company is striving to differentiate its brand from the others. That is, everybody tries to make their brand unique. If the companies want to succeed, then they have to do honest brand assessments, otherwise the same kind of brands will come into the market repetitively.<\/p>\n<p>In terms of branding, differentiation can relate to any combination of the following, from the physical characteristics of your product or service, to the emotional response your brand triggers, aspects of its presentation, its price point such as very high or very low, your brand story, and even the customer experience of your brand as a whole.<\/p>\n<p>There are many ways you can differentiate your brand. The skill lies in developing and applying the most effective brand differentiation strategy in a way that appropriately reflects your brand\u2019s personality, values, promise, way of doing things and key characteristics.<\/p>\n<h2><a href=\"https:\/\/digitalschoolofmarketing.co.za\/contact-us\/\">Get in touch with the Digital School of Marketing<\/a><\/h2>\n<p>Want to learn more about branding and brand management? If so, then you really need to do a Brand Management Course such as the one we have on offer. What\u2019s more, it\u2019s the only one of its kind to be accredited by the MICT SETA so, when you decide to sign up for this course, you\u2019re assured of an outstanding digital marketing education! Follow this <a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\">link<\/a> for more information.<\/p>\n<p><a href=\"https:\/\/digitalschoolofmarketing.co.za\/courses\/digital-brand-management-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-762 size-shop_single\" src=\"https:\/\/digitalschoolofmarketing.co.za\/wp-content\/uploads\/2018\/08\/DSM_Footer07-600x96.jpg\" alt=\"DSM Digital School of Marketing brand management course registration\" width=\"600\" height=\"96\" \/><\/a><\/p>\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"w-btn-wrapper align_justify\"><a class=\"w-btn us-btn-style_2\" href=\"#enquiry\"><span class=\"w-btn-label\">Enquire Today<\/span><\/a><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">Blog Categories<\/span><\/span><\/h3><div class=\"wpb_text_column us_custom_5cd26a65\"><div class=\"wpb_wrapper\"><ul>\n<li class=\"cat-item cat-item-1\"><a href=\"\/blog\/content-marketing\/\">Content Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/digital-marketing\/\">Digital Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/cyber-security-blog\/\">Cyber Security<\/a><\/li>\n<li class=\"cat-item cat-item-2\"><a href=\"\/blog\/graphic-design-blog\/\">Graphic Design<\/a><\/li>\n<li class=\"cat-item cat-item-3\"><a href=\"\/blog\/public-relations\/\">Public Relations<\/a><\/li>\n<li class=\"cat-item cat-item-4\"><a href=\"\/blog\/seo\/\">SEO<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/social-media-marketing\/\">Social Media Marketing<\/a><\/li>\n<li class=\"cat-item cat-item-5\"><a href=\"\/blog\/web-design-blog\/\">Web Design<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class=\"w-separator size_medium\"><\/div><h3 class=\"w-text us_custom_6caa4608 has_text_color\"><span class=\"w-text-h\"><span class=\"w-text-value\">You might also like<\/span><\/span><\/h3><div class=\"w-html\"><ul><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/social-media-marketing-blog\/zero-moment-of-truth-benefit-social-media-marketing\/\" rel=\"bookmark\">Use the Zero Moment of Truth to Benefit your Social Media Marketing<\/a><\/li><li><a href=\"https:\/\/digitalschoolofmarketing.co.za\/digital-marketing-blog\/your-complete-guide-to-ppc-marketing-basic\/\" rel=\"bookmark\">Your Complete Guide to PPC Marketing Basics. 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