{"id":5716,"date":"2019-12-05T07:00:58","date_gmt":"2019-12-05T05:00:58","guid":{"rendered":"https:\/\/digitalschoolofmarketing.co.za\/?p=5716"},"modified":"2025-08-26T10:24:11","modified_gmt":"2025-08-26T08:24:11","slug":"what-does-repurposing-content-mean","status":"publish","type":"post","link":"https:\/\/digitalschoolofmarketing.co.za\/content-marketing-blog\/what-does-repurposing-content-mean\/","title":{"rendered":"What does \u2018repurposing content\u2019 mean?"},"content":{"rendered":"
\"DSM<\/div><\/div>

Repurposing your existing content is like renovating your (now adult) children\u2019s old bedrooms and turning them into a study. You\u2019re breathing new life into something that is still useful but could provide more value with a few changes and a makeover.<\/p>\n

Various content types hold an appeal for different audiences. Some people choose visuals while others take pleasure in reading a detailed blog<\/a> post. Altering one piece of content into a different type may allow it to be consumed by a greater portion of your target market.<\/p>\n

Refreshing your content may also encourage more traffic from Search Engine Results Pages (SERPs) – or social media – if you update it with more current information. You are now more likely to know more as opposed to when the content was first created. This means that you can add to it as well as make it more relevant for your audience.<\/p>\n

Audit all your content<\/strong><\/h2>\n

Use Google Sheets and have a list of every blog post, podcast, and video that you\u2019ve ever produced. \u00a0Identify which pieces are evergreen. Literally, flag them and note that it is easy to repurpose the content.<\/p>\n

Check your data:<\/p>\n